Storytelling

Tell your business story, one blog at a time

Tell your business story, one blog at a time

Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate their history and values. And then to help our forgetful minds, we found ways to preserve these stories on stone, paper and eventually electronically.

Content Marketing Lessons from Sheherezade

Content Marketing Lessons from Sheherezade

Sheherezade was a Persian Queen and the main character and storyteller in One Thousand and One Nights. In the story, the King marries a new virgin each day. The following morning, he marries a new girl and has the old wife beheaded, allegedly for being unfaithful. Sheherezade, the daughter of a vizier, wants to marry the King and become Queen, but of course she doesn't want to get killed the next day, so she devises a clever strategy.