Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed. But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social history and if so what should we do about it?

From a business perspective, there is one overriding issue why the past matters - compliance. There are various industry specific rules, and wider Government rules wherever you work, that require businesses to have a record of any public pronouncements. Social Media is just that - a public pronouncement - so we should all keep records of everything we say.  But is there more to our history than just a compliance issue?