Social SEO

Twitter and the new Social SEO. Is your business ready?

Twitter and the new Social SEO. Is your business ready?

Twitter has announced an update to its mobile app that brings us some very interesting real-time enhancements to Twitter Search, along with several other improvements. This marks the beginning of Twitter's implementation of weighted Tweets. According to the update:

The Secret Benefit of LinkedIn Endorsements

The Secret Benefit of LinkedIn Endorsements

A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Because LinkedIn made it extremely easy to quickly endorse people for multiple skills, and because there is no verification required at all, many observers questioned the validity or use of the feature, myself among them.

Of course, it's nice to have a great list of skills on your profile, and having tons of endorsements for your skills is certainly more impressive than none at all. Furthermore, each time you endorse a potential partner or prospect, that person gets a nice email telling them that you thought they deserved to be endorsed for some skill.

Facebook Edgerank - what you need to know now!

Facebook Edgerank - what you need to know now!

“I want to stand as close to the edge as I can without going over. Out on the edge you see all the kinds of things you can't see from the center.” ~ Kurt Vonnegut, Jr.

One topic that we have discussed a lot is Search Engine Optimization and Google's algorithm for determine a website's ranking, called PageRank. As it turns out, business owners need to begin to understand another kind of algorithm and SEO: social SEO and Facebook's EdgeRank.

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