Social Media Measurement

Making the most of LinkedIn Insights

Making the most of LinkedIn Insights

Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first.

An Insight Into TrustCloud verses Klout to Measure ROI

An Insight Into TrustCloud verses Klout to Measure ROI

Klout (http://www.klout.com) gives people an opportunity to see a full list of their social network interactions—when other people engaged with their written or image content. We can see the results of how each interaction impacts our Klout Score.

Social Media Usage Statistics [INFOGRAPH]

Users at home and in internet cafes everywhere are accessing social networks.

I am often aproached by business and website owners and asked whether or not they should even consider a social media marketing campaign. They often think that social media doesn't apply to their business or industry. One of most compelling motivators should be the sheer number of users on social networks that can potentially hear your message.

Social is more than just right now.

Is there value to our Social Media history? SocialSafe says yes.

Social Media is all about this minute, hour or day and all the tools we usually use, whether to post messages or review what others are saying, our tools are focussed on the real time feed. But what happens when today becomes yesterday, last week, last month, last year? Is there value in our social history and if so what should we do about it?

The Inside Scoop on Klout Score

The Inside Scoop on Klout Score

Klout, the online measurement of your social influence, attempts to analyze and aggregate activity from your social networks to determine how much influence you actually have in social media, and provide you with a Klout Score that may fluctuate daily. How accurate Klout is can be debated, but business owners and people who wish to be influential online can no longer disregard metrics like Klout Score. 

Social Media Demographics [INFOGRAPHS]

Social Media Demographics [INFOGRAPHS]

Businesses who want to use their website and social media to reach out to and engage their customers need to understand the demographics behind today's social media networks. If you are targeting a younger audience, sites like Bebo.com should be a larger part of your social media marketing campaign than more professional platforms like LinkedIn.com. The following infographs may help clarify for you who is using which social media platforms and where your marketing efforts need to be. Click any infograph to open a larger version in a lightbox which can be enlarged.