Social Media Marketing

The Top Tactics and Goals of Social Media Marketing

Top Tactics and Goals of Social Media Marketing

Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why.

Why Real Estate Agents Should Have Community Pages and How to Promote Them

Why Real Estate Agents Should Have Community Pages and How to Promote Them

What Are Real Estate Community Pages?

The first thought that may come to mind when reading the title of this article is what the heck is a Real Estate community page. Simply stated a Real Estate community page is a dedicated place on a website where an individual can go to learn more about a particular city or town. These city pages should be jam packed with information and data that explains all about the town.

How to Integrate Your MailChimp Email Campaigns with HootSuite

How to Integrate Your MailChimp Email Campaigns with HootSuite

The basic tenets of inbound marketing are that you will create content on your website, share it to social networks to drive traffic, and then collect email addresses of interested visitors to be used for email marketing. You can then regularly reach out to your followers and subscribers and create opportunities for both engagement and sales.

What does it take to successfully integrate mobile marketing with your existing social media plan?

What does it take to successfully integrate mobile marketing with your existing

That's a great question that was recently asked within the Strategic Social Networking community on Google+. To answer a question like this, we're going to need to delve a bit into what, exactly, mobile marketing is, and then see how that can play nicely with whatever you're doing (or not yet doing) on social networks.

Are you hiding your own Facebook posts?

Are you hiding your own Facebook posts?

We've talked before about how Facebook may be hiding some or all of your posts from your friends and followers. Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity.

Social Media Marketing for Real Estate Agents

Social Media Marketing for Real Estate Agents

When someone wants to buy or sell their home, they want help from someone that they know, like and trust. Many real estate agents will join local business networking organizations and chambers of commerce to help create and foster those kinds of connections. What if there was an easier way to connect with local customers?

Creating a Rich Email Signature

Creating a Rich Email Signature

Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It's a little complicated as you will need to create an HTML webpage as part of the process, but I'll outline the basics for you here.

Why would a small business need a social media manager?

A Social Media Manager can help you navigate the maze of social networks and int

Many small business owners are struggling to justify investing in an Internet marketing strategy. Some may think that it's not worthwhile or not a good fit for their industry, while other owners may believe that with enough research and time, they can accomplish a good marketing strategy on their own. The former is false, while the latter is true, to an extent.