Social Media Marketing

What does it take to successfully integrate mobile marketing with your existing social media plan?

Published on Feb 23, 2013.
What does it take to successfully integrate mobile marketing with your existing

That's a great question that was recently asked within the Strategic Social Networking community on Google+. To answer a question like this, we're going to need to delve a bit into what, exactly, mobile marketing is, and then see how that can play nicely with whatever you're doing (or not yet doing) on social networks. For some businesses though, we still need to first explain why this question is even relevant.

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Are you hiding your own Facebook posts?

Submitted by Mike Allton on Thu, 01/31/2013 - 2:30pm
Are you hiding your own Facebook posts?

We've talked before about how Facebook may be hiding some or all of your posts from your friends and followers. Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity. Thanks to Facebook's EdgeRank, it's not uncommon for less than 20% of your friends and followers to see your content. The assumption here though is that you are not doing anything to keep your friends and followers from seeing your posts.

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Social Media Marketing for Real Estate Agents

Published on Jan 16, 2013.
Social Media Marketing for Real Estate Agents

When someone wants to buy or sell their home, they want help from someone that they know, like and trust. Many real estate agents will join local business networking organizations and chambers of commerce to help create and foster those kinds of connections. What if there was an easier way to connect with local customers?

Real estate agents everywhere are realizing that social media could possibly be their best marketing medium. Instead of bus benches and newspaper ads, agents can use social media to create a steady stream of inbound marketing leads. Here are eight aspects of social media marketing that real estate agents need to keep in mind.

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Creating a Rich Email Signature

Submitted by Mike Allton on Sun, 01/13/2013 - 9:00am
Creating a Rich Email Signature

Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It's a little complicated as you will need to create an HTML webpage as part of the process, but I'll outline the basics for you here. Take a look at Why Your Email Address is So Important if you're not sure why you need a business email and signature to begin with, but the bottom line is that it provides the people you're communicating with a complete set of your contact information and a professional image of you and your brand. A good signature also provides some social media marketing since the signature gives the reader an opportunity to follow you, if you include links to your social network profiles.

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Why would a small business need a social media manager?

Published on Dec 18, 2012.
A Social Media Manager can help you navigate the maze of social networks and int

Many small business owners are struggling to justify investing in an Internet marketing strategy. Some may think that it's not worthwhile or not a good fit for their industry, while other owners may believe that with enough research and time, they can accomplish a good marketing strategy on their own. The former is false, while the latter is true, to an extent.

It's safe to say that nearly every small business owner is in business to make money. It's also safe to assume that most small business owners are in the business that they're in because of some skills and experience they have in that particular industry.

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