Social Care

5 Reasons Why You Need to Rework Your Social Media Marketing Immediately

Facebook has 1.23 billion monthly active users and Twitter has 241 million of them. These figures are reason enough for every brand to make a beeline for the various social media platforms to market their products and services. But in their rush to leverage social media, many brands are not thinking their strategies through and end up making critical tactical errors. If your business’s social media marketing is not delivering desirable results, in all probability you must have driven head first into it with

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.

Why Social Media Care is the new Customer Service

Why Social Media Care is the new Customer Service

Social Media Care, also referred to as Social Care, is all about using social media platforms as customer service venues. Already about 16% of customer support requests are served via social media, and it's more than likely that figure will grow rapidly in the coming years.

The Unofficial Book On HootSuite: The #1 Tool for Social Media Management