It's no longer enough to have an ad in the yellow pages. Direct mail advertising, leaflets, radio ads, billboards and television - who can afford all that? Cold calling and direct email campaigns can work, but they're time-consuming and difficult to target.
If your business depends on local customers, it is becoming increasingly critical that your business establish an effective presence online that takes advantage of local search engines and directories and methods. 90% of Americans are now using the internet to shop for goods and services, and 65% of them are using their smart phones. Businesses who aren't taking advantage of these facts are missing out on potential business! The good news is, it's not expensive or time consuming to get listed locally. Here are three methods every business should implement immediately.