Linkbait, while the name may sound bad or may even have some negative connotation in your mind, doesn't have to be negative at all. It can and should be a productive aspect of your Content Marketing strategy.
More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers and business owners more than a little concerned!
For most businesses, implementation of a blog is a core component of a content marketing strategy that is designed to attract more and more visitors who can be educated through blog posts and converted into customers.
Every time you publish a new blog post or article, it includes a title or headline. How much time do you spend thinking about that headline? If you're like most business owners, you probably only spend a couple of minutes. It's the content of your blog itself that's most important, right? Wrong! The fact is, most of your potential readers will decide whether or not to read your article based SOLELY on your headline!
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.
It's no longer enough to have an ad in the yellow pages. Direct mail advertising, leaflets, radio ads, billboards and television - who can afford all that? Cold calling and direct email campaigns can work, but they're time-consuming and difficult to target.
I have an over active imagination. That's part of why I enjoy so much Science Fiction and Fantasy, but it also means I think about things to the point of over thinking. I will start to imagine how a conversation is going to go and before I know it, I'm having a full-fledge argument in my mind. While that kind of worry and anxiety is stressful and a sin, there are definitely some benefits to having an over active imagination that can be applied to your business and marketing.
Bounce Rate is a term that you may have seen on your website's Google Analytics report, or heard about from your web designer when talking about search engine optimization. The importance of bounce rate as a measurement of how effective your website and marketing materials are cannot be understated. It's important enough that we will review what bounce rate is and what you can do to improve your site's "stickiness" for better SEO and more traffic conversion.
Generally, if a potential customer wants to find your business website on the internet, there are two methods available to them. First, they can use a search engine like Google to type in your business name or some other keywords associated with you and your business, and see if your website comes up in the search results. The second method is to use a directory. A directory is a website that simply catalogs and lists other websites and businesses. Directories catagorize listings by location and type of business so that users can find what they're looking for easily.