When someone wants to buy or sell their home, they want help from someone that they know, like and trust. Many real estate agents will join local business networking organizations and chambers of commerce to help create and foster those kinds of connections. What if there was an easier way to connect with local customers?

Real estate agents everywhere are realizing that social media could possibly be their best marketing medium. Instead of bus benches and newspaper ads, agents can use social media to create a steady stream of inbound marketing leads. Here are eight aspects of social media marketing that real estate agents need to keep in mind.