Press Release

Content Marketing Resolutions for 2013

Content Marketing Resolutions for 2013

We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.

How to get your message heard

How to get your message heard, even on days like Cyber Monday.

We have been talking a lot about Content Marketing and using your website and social media to promote your business and educate your customers. However, if you're trying to publish a blog post or article or press release on a day in which there is substantial online activity, it is easy to get drowned out.

Take Your Press Releases to the Next Level

Take Your Press Releases to the Next Level

Each time your business adds a new product or service, participates in an event, or does something else out of the ordinary, you should be sending out a press release. A press release is a tool for businesses to share their news and announcements with various media outlets including newspapers, radio stations, tv stations, magazines, journals and of course the internet. One of the best ways to ensure that your shiny new press release reaches the best and largest possible audience is to use a PR company or distribution service.

What Does Content Marketing Mean?

What Does Content Marketing Mean?

When speaking with business owners about Internet marketing and blogging, I'll often use the phrase "Content Marketing." In context, I am usually referring to the use of a business blog for marketing, but it means quite a bit more than that. I think it's worth taking the time to review what Content Marketing really is, and how it can be beneficial to a business as a part of their overall Internet Marketing plan.

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