If you've seen "Social Network" then you know that from the beginning, Facebook founder Mark Zuckerberg resisted incorporating advertising within the fledgling social media platform. He preferred to grow the network and make it an integral part of people's lives, and figure out how to make it profitable later on. While Facebook did, ultimately, begin to offer businesses advertising opportunities, the network continues to explore and revise what those advertising options actually are. Currently, Facebook allows businesses to purchase ads, sponsor stories, promote posts, sponsor apps and sponsor events. We will review each of the major ad types and their uses and benefits for business. We will also go over some different aspects of Facebook advertising, like targeting, and some best practices.