We have been talking a lot about Content Marketing and using your website and social media to promote your business and educate your customers. However, if you're trying to publish a blog post or article or press release on a day in which there is substantial online activity, it is easy to get drowned out. Days like Black Friday, Small Business Saturday and Cyber Monday, for instance, are perfect examples. Many people are online doing their shopping and researching products. It's a great opportunity for small businesses to get themselves in front of new customers and promote their products or services. However, businesses face immense competition from other businesses and marketing efforts, as well as larger than normal online activity from other bloggers and writers. How do you get your message heard among all the other noise and distractions?