Newsjacking

Hey, he took my blog post idea!

Submitted by Mike Allton on Mon, 05/06/2013 - 2:30pm

Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a topic that no one else has already. Jeff Bullas goes so far as to say that everything has already been said. I don't buy into that 100%, but I see his point.

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Feedly makes massive upgrades in wake of Google Reader closure

Posted 7 weeks 4 days ago.

When Google announced that Google Reader would be shutting down July 1st, one of the more popular alternatives discussed was Feedly. Feedly is an independent RSS reader that also syncs with your Google Reader account. Fortunately for Feedly users (and Google Reader users as well), Feedly had been aware for some time that Google Reader was going to be shut down, and had been working on a solution codenamed "Normandy" (described in their blog post).

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How to Create Brand Interest and Value with Newsjacking

Published on Feb 22, 2013.

So we have talked before about Newsjacking, and I had promised to go into more detail. We first brought it up when I reviewed Newsify and how bloggers can use that tool to monitor RSS Feeds. And then just recently we mentioned it as a great way to earn co-citations for improved SEO. Newsjacking is when you have an opportunity to blog about a current news event and add your own perspective.

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Sharing news just got easier with Buffer and Feedly

Posted 15 weeks 1 day ago.

Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with content and information from other sources, reserving just 20% for talking about yourself. At the same time, breaking news and important industry stories are ripe for great blog posts (we call this newsjacking). In order to monitor potential sources of information for sharing or blogging, business owners need to invest some time into a few tools.

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Use Google Currents to monitor news and industry trends

Published on Jan 25, 2013.

One of the biggest challenges for businesses who want to use content marketing to communicate is finding ideas and sources for new content topics. Since most of your blog topics should not be talking about your specific products or services, what do you talk about? One technique is referred to as Newsjacking. We will discuss Newsjacking in greater detail in another post, but the basic idea is that you will take a look at a trending story and then write about it. You may simply share the details with your audience, but it's even better if you can add some additional perspective that will be helpful or interesting, and uniquely you.

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Newsify: The Blogger's Secret Weapon

Posted 18 weeks 1 day ago.

One of the easiest and most effective writing techniques you can bring to your blog is to blog about news and topical events. Sometimes referred to as Newsjacking, your blog should regularly include posts that talk about something that's happening right now, and how it applies to your readers. You don't have to be the first to "break the news" as long as you bring something to the story that is unique. The major challenge though is how, as a blogger, you make sure you know what's going on and have a chance to write your blog post as close in time to the news event as possible.

This is where Newsify becomes your secret weapon.

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