Newsjacking

How to Identify Newsjacking Sources For Blogging Success and Building Authority

How to Identify Newsjacking Sources For Blogging Success and Building Authority

Imagine for a moment that you've published a new blog post this morning. The post details some breaking news that is going to have a dramatic impact on your business and industry. While discussing the story, you work in some additional background information about your industry and how you see this event impacting other people and businesses. As you share the story to social media, your followers pick up on it and share it with their followers, and quite a few of them make sure that they're following your profiles so they'll be able to pick up on similar stories in the future.

Hey, he took my blog post idea!

Hey, he took my blog post idea!

Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a topic that no one else has already.

Feedly makes massive upgrades in wake of Google Reader closure

Feedly makes massive upgrades in wake of Google Reader closure

When Google announced that Google Reader would be shutting down July 1st, one of the more popular alternatives discussed was Feedly.

How to Create Brand Interest and Value with Newsjacking

How to Create Brand Interest and Value with Newsjacking

So we have talked before about Newsjacking, and I had promised to go into more detail. We first brought it up when I reviewed Newsify and how bloggers can use that tool to monitor RSS Feeds.

Sharing news just got easier with Buffer and Feedly

Sharing news just got easier with Buffer and Feedly

Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with content and information from other sources, reserving just 20% for talking about yourself.

Use Google Currents to monitor news and industry trends

Use Google Currents to monitor news and industry trends

One of the biggest challenges for businesses who want to use content marketing to communicate is finding ideas and sources for new content topics. Since most of your blog topics should not be talking about your specific products or services, what do you talk about? One technique is referred to as Newsjacking.

Newsify: The Blogger's Secret Weapon

Newsify: The Blogger's Secret Weapon

One of the easiest and most effective writing techniques you can bring to your blog is to blog about news and topical events. Sometimes referred to as Newsjacking, your blog should regularly include posts that talk about something that's happening right now, and how it applies to your readers. You don't have to be the first to "break the news" as long as you bring something to the story that is unique.