Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with content and information from other sources, reserving just 20% for talking about yourself. At the same time, breaking news and important industry stories are ripe for great blog posts (we call this newsjacking). In order to monitor potential sources of information for sharing or blogging, business owners need to invest some time into a few tools.

One of the easiest and most effective writing techniques you can bring to your blog is to blog about news and topical events. Sometimes referred to as Newsjacking, your blog should regularly include posts that talk about something that's happening right now, and how it applies to your readers. You don't have to be the first to "break the news" as long as you bring something to the story that is unique. The major challenge though is how, as a blogger, you make sure you know what's going on and have a chance to write your blog post as close in time to the news event as possible.

This is where Newsify becomes your secret weapon.