Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with content and information from other sources, reserving just 20% for talking about yourself. At the same time, breaking news and important industry stories are ripe for great blog posts (we call this newsjacking). In order to monitor potential sources of information for sharing or blogging, business owners need to invest some time into a few tools.