Mobile App

Twitter Focuses on Local Trends

Twitter Focuses on Local Trends

Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and tweeters near them.

Additional changes include:

Updated YouTube App Adds Business Benefits

Updated YouTube App Adds Business Benefits

Today's update for the YouTube app adds a number of features, including:

- Quick access to new uploads from subscriptions via "My Subscriptions" feed on the Guide
- Queue up videos to play on TV

One new feature that should be of particular interest to businesses is "Access to Live Streams." Previously, if your business wanted to broadcast live, you would have to catch customers and viewers while at their desktop computers.

Another great feature is "One Channel branding for video creator channels." YouTube recently updated the desktop interface, calling it "One Channel" and this update allows businesses to carry that branding through to the mobile experience.

Businesses need to take advantage of video and these updates to reach a larger audience. If you haven't yet started using video, what's holding you back?

Android gets an improved Twitter app, iOS gets updates too

Android gets an improved Twitter app, iOS gets updates too

Twitter announced today that they have refreshed their app for Android, which gives a much more native Android look and feel. It features:

  • "wider and taller timelines that fill the screen"
  • flat navigation bar
  • tap and hold for quick actions
  • navigate between tabs by swiping across the screen
  • auto-suggest usernames and hashtags in search

Additionally, iOS apps and the mobile web version have all been updated to display more content and information in expanded tweets, namely: photo galleries, apps and product listings.

Google+ adds a load of new features to mobile app

Google+ adds a load of new features to mobile app

Google has released version 4.3.0 of their mobile app for Google+ today and it comes chock full of updates and features that are sure to brighten your Monday.

According to the update, the new release includes:

Facebook updates iOS app with improved buttons and free calling

Facebook updates iOS app with improved buttons and free calling

Facebook has released a new version of their iPhone app today that features an all-new button design, as well as free calling to anyone in the U.S. or Canada integrated right into the main app.

According to the update:

New button design makes it easy to like, comment and share posts in News Feed.

  • Improved buttons to like, comment, and share posts
  • Share button to re-post stories from your News Feed now available in all languages
  • Call friends for free right from Facebook (US and Canada)

Be sure to note that when calling someone, you will be using your data plan, so take note of your allotment if you're not on WiFi.

This is version 5.5 for the Facebook App.

Foursquare provides businesses with a dedicated app

Foursquare provides businesses with a dedicated app

Foursquare announced today that they have released a new app just for business owners. Like Facebook's Pages, the app allows businesses to log in and manage their venues. The app supports multiple venues, and even allows the business to post status updates and respond to tips or comments as that business.

The Foursquare for Business app also allows business owners to post and manage their specials. If you aren't already using specials through Foursquare, use this opportunity to try one right away. Foursquare specials accomplish two things:

Facebook embraces mobile voice and video

Facebook embraces mobile voice and video

Facebook has been experimenting with video messaging for a short while now. Today, Facebook released version 5.4 of their mobile app for iOS to support it. There has been no official announcement yet from Facebook.

According to the update, Facebook users can now share their moments with voice messages and video recordings right from the app:

  • Send voice messages when you have more to say
  • Record and share videos right from the app

The update also brings improvements to the Facebook Nearby tab making it easier for Facebook users to connect with and share businesses in their area.

StumbleUpon releases major app update

StumbleUpon releases major app update

StumbleUpon, the social bookmarking service that allows users to "stumble" from site to site, has released a major update for their mobie app. According to the update, version 3.3 includes a new Home page and features Lists, Slide and an integrated Refresh.

New Home Page - Enjoy a newly updated home page with quick access to Lists, what's trending, and social activity in StumbleUpon.

Lists - Explore, stumble through, and get addicted to following Lists that others have created.

Slide - Pull down to reveal cool facts about each page and why you're seeing it.

Refresh - Quickly refresh any stumble by pulling down the page.

How to be seen by more customers using Facebook Nearby

How to be seen by more customers using Facebook Nearby

For local small businesses, one of the keys to search engine marketing is making sure that if a customer is searching for your business, they can find it easily. This means making sure that your business has a regional listing in each of the major search engine's local directory, like Google+ Local or Bing Local. Customers are also using apps and social networks like Foursquare and Yelp to find, rate and review local businesses.

Some positive news from Instagram

Some positive news from Instagram

It's been a rough Holiday Season for Instagram. The Facebook-owned photo-sharing startup continued their PhotoWar with Twitter and stopped supporting Twitter Cards, resulting in all images ever shared to Twitter from Instagram changing from an embedded image to just a link.

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