How many people are you following on Twitter? If it's more than a hundred, I bet your Home stream is crazy like mine. I don't even look at my Home stream anymore. I have no choice but to use Lists to segregate the people I'm interested in listening to and tweeting with, and if you're not in one of my Lists, I will likely never see your tweets.

It's not your fault, it's mine. When I first started using Twitter, I did all the wrong things to grow my following. Instead of simply being active and sharing great tweets, I used the Follow First method blindly, as well as several websites where you follow people on Twitter to earn credits which are then spent on other people following you.

We have talked in the past of how business owners can use the Twitter List functionality to help themselves. In your Twitter account, you can create lists and add Twitter profiles to those lists, allowing you to view a list and see only updates from those Twitter users. These lists can be public or private. Other social networks like Facebook and Foursquare have similar capabilities, and some businesses are using these tools to provide extraordinary value to their clients.