Many small business owners are struggling to justify investing in an Internet marketing strategy. Some may think that it's not worthwhile or not a good fit for their industry, while other owners may believe that with enough research and time, they can accomplish a good marketing strategy on their own. The former is false, while the latter is true, to an extent.
It's safe to say that nearly every small business owner is in business to make money. It's also safe to assume that most small business owners are in the business that they're in because of some skills and experience they have in that particular industry.