WHAT IT IS AND HOW TO USE IT TO WIN BUSINESS
The following infograph does a great job of providing an overview of what Content Marketing is, how it will benefit business, and where to get started. Some of the highlights include:
What is Content Marketing?
Content Marketing is content that fulfills consumers wants and needs and brings them to you. Content Marketing can include Webinars, Blogs, Roundtables, White Papers, Social Media, Podcasts, Microsites, EMail, Video, Contests, Newsletters, Events and more. 9 out of 10 businesses are doing Content Marketing, and the average company uses 6 to 9 kinds of content. Social Media is the most popular.