The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel. Ding ding, round 1.
Before I start, this will not be an article where at the end you will find a pot of gold waiting for you, a simple answer of yes or no that will open up the doors of multi million pound sales. Every business is different, and every customer is unique, who thinks, acts and responds differently from the next. However you can look at stats and spot trends in the way things are moving to gain an understanding of what people want and what works well for other businesses.