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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

How To Leverage The Power Of HootSuite For Social Media Success

How To Leverage The Power Of HootSuite For Social Media Success
If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out. Find out about many of the more powerful aspects of HootSuite that you can leverage for success.

The Effective Use of Research in Creating Marketing Infographics

The Effective Use of Research in Creating Marketing Infographics

For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again.

The gloves are off, Email VS Mobile

The gloves are off, Email VS Mobile

The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We’ll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel. Ding ding, round 1.

Six Secrets of Contagious Content [infograph]

Six Secrets of Contagious Content [infograph]

Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. While we don't want to play on people's emotions, it's important as marketers and business owners that we understand the how and the why behind what people share.

How the Digital Age has Shaped Communication Management

How the Digital Age has Shaped Communication Management

How well are you keeping up with the changes in the digital communication landscape? 

It's one of the unique challenges presented to businesses today - understanding and incorporating the various developments and changes in digital communication. Blogs, Social Media, MicroBlogs... it can be extremely overwhelming. According to the infograph below, 87% of businesses are using social media, but only 58% have adopted blogging, which suggests that many business owners still haven't come to grips with the nature of digital marketing today.

Healthcare and Social Media [infograph]

Healthcare and Social Media [infograph]

The editors at Master of Health Administration Degrees decided to research the topic of Healthcare and Social Media and have found some particularly interesting facts and figures. Healthcare providers and patients are coming together thanks to social media.

What Patients Are Doing

Health-related chatter

People will talk about anything on Facebook - even their surgery or their doctor. Here's a look at what health-related issues people have reported talking about on social media. 

The Internet: Then and Now [infograph]

The Internet: Then and Now [infograph]

Every day, people watch over a billion videos on YouTube, and Instagram is adding 52 new images per second. And every second, social networks see 2 new users sign up.

Google vs. Facebook Internships [INFOGRAPH]

Google vs. Facebook Internships [INFOGRAPH]

"Welcome to Google. This will not be your average internship."
- Mr. Chetty, The Internship

Social Media Winter is Coming [#GoT #INFOGRAPH]

Social Media Winter is Coming [#GoT #INFOGRAPH]

I first read and fell in love with A Game of Thrones back in 1998. I waited a year for the second volume in the series to come out, then another year for the third volume... after discovering that author George R.R. Martin decided to extend the series from a trilogy all the way to seven volumes... and waited five then six years for volumes four and five, respectively.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management