Inbound Marketing

How not to use LinkedIn: Cold Calling and Emailing

How not to use LinkedIn: Cold Calling and Emailing

LinkedIn has said time and time again that its desire is for its members to only connect with other members with whom they have had previous interaction, either through a shared work experience, school, or as a vendor. Members who don't yet know each other are encouraged to connect only after having been introduced or referred by a shared connection. That's why every profile that you see on LinkedIn is displayed as being either a 1st degree connection, 2nd degree connection or 3rd degree connection. 1st degree connections are people you are directly connected to, while 2nd degree connections are people with whom you share a connection, but you are not yet connected to directly. 3rd degree connections are members with whom you have no shared connections at all.

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