One of the biggest challenges for businesses who want to use content marketing to communicate is finding ideas and sources for new content topics. Since most of your blog topics should not be talking about your specific products or services, what do you talk about? One technique is referred to as Newsjacking. We will discuss Newsjacking in greater detail in another post, but the basic idea is that you will take a look at a trending story and then write about it. You may simply share the details with your audience, but it's even better if you can add some additional perspective that will be helpful or interesting, and uniquely you.