Foursquare

Foursquare needs to revive gamification!

Foursquare needs to revive gamification!

One of the interesting aspects of Foursquare, to me at least, was that I would achieve points and badges for different check-in's to businesses. One point for checking in, a couple more if I'm the mayor of the location, and still more points for things like being the first of my friends, or checking in to five of the same kind of business within a week. These points aren't worth anything, of course, but they would accrue over the course of the week and Foursquare will actually tell you how you rank according to the other people you're connected with.

How to use Foursquare's new Specials

How to use Foursquare's new Specials

Foursquare announced that they're building on the successful partnership they've had with American Express for several years. Foursquare users can now check in to participating businesses and activate a discount with Mastercard, VISA and debit cards as well as American Express. Foursquare users "simply sync their card to their Foursquare account, check in, and pay."

The new feature is initially available at over 6,500 Burger King restaurants across the U.S. Foursquare users should open their mobile app and sync up their card, then check in and use the app to pay the next time they're in a Burger King or other participating business.

Foursquare provides businesses with a dedicated app

Foursquare provides businesses with a dedicated app

Foursquare announced today that they have released a new app just for business owners. Like Facebook's Pages, the app allows businesses to log in and manage their venues. The app supports multiple venues, and even allows the business to post status updates and respond to tips or comments as that business.

The Foursquare for Business app also allows business owners to post and manage their specials. If you aren't already using specials through Foursquare, use this opportunity to try one right away. Foursquare specials accomplish two things:

WOW your customers with Social Media Lists

WOW your customers with Social Media Lists

We have talked in the past of how business owners can use the Twitter List functionality to help themselves. In your Twitter account, you can create lists and add Twitter profiles to those lists, allowing you to view a list and see only updates from those Twitter users. These lists can be public or private. Other social networks like Facebook and Foursquare have similar capabilities, and some businesses are using these tools to provide extraordinary value to their clients.

How to be seen by more customers using Facebook Nearby

How to be seen by more customers using Facebook Nearby

For local small businesses, one of the keys to search engine marketing is making sure that if a customer is searching for your business, they can find it easily. This means making sure that your business has a regional listing in each of the major search engine's local directory, like Google+ Local or Bing Local. Customers are also using apps and social networks like Foursquare and Yelp to find, rate and review local businesses.

LinkedIn Passes 200 Million Members

LinkedIn Passes 200 Million Members

LinkedIn announced today that the professional social network has passed 200 million members. It's a tremendous milestone and the announcement went on to break down how that membership is comprised.

For instance, the site boasts 74 million members in the United Sates, and 11 million in the United Kingdom. Interestingly, India has actually surpassed the UK for second place at 18 million members.

LinkedIn is gaining approximately 2 new members every second, and a great many of those are coming from countries like Turkey, Brazil and even China.

From an industry perspective, Information Technology (IT) represents the largest segment at 4 million members, followed by Financial Services, Higher Education, Computer Software and Telecommunication.

Foursquare blurs friendships with Facebook and Twitter

Foursquare blurs friendships with Facebook and Twitter

Foursquare has made a change to their service that blurs the lines between your Foursquare connections and your Facebook or Twitter connections. This update was announced in a Foursquare blog post over the weekend.

Foursquare highlights Recently Opened businesses.

Foursquare highlights Recently Opened businesses.

Has your business opened or started a new location recently? Foursquare has released an update for the iPhone which allows users to see businesses that have opened recently nearby. Simply tap on Explore and you'll see the Recently Opened button. 

Foursquare implements scoring system, ranks businesses

Foursquare implements scoring system, ranks businesses

Foursquare, the location-based social network that lets you check in to businesses, has released an update to their app and overall service. They have implemented a unique Foursquare scoring system that ranks businesses in an effort to show you how popular a business is. According to their blog and the update:

With this update, we've made finding the best place even easier.

Now when you're searching for somewhere to go in Explore, you'll see a score next to the name of a place. It's our way to give you a quick sense of how much people love it.

Klout, Foursquare and Yelp release app updates

Klout, Foursquare and Yelp release app updates

The social networks Klout, Foursquare and Yelp all released minor updates to their mobile apps. 

Klout for iPhone

Version 1.6

This update includes:

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