When Google announced that Google Reader would be shutting down July 1st, one of the more popular alternatives discussed was Feedly. Feedly is an independent RSS reader that also syncs with your Google Reader account. Fortunately for Feedly users (and Google Reader users as well), Feedly had been aware for some time that Google Reader was going to be shut down, and had been working on a solution codenamed "Normandy" (described in their blog post).

Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with content and information from other sources, reserving just 20% for talking about yourself. At the same time, breaking news and important industry stories are ripe for great blog posts (we call this newsjacking). In order to monitor potential sources of information for sharing or blogging, business owners need to invest some time into a few tools.