Every social network is a little different when it comes to what you can post and how it can look. If you're just sharing your blog title and a link, you're missing out on all kinds of ways to make your posts more interesting, more engaging, and expanding your reach to the broadest audience. As a business, utilizing blogging and social media to create and foster an inbound marketing pipeline, we simply can't afford not to take advantage of every opportunity.

“I want to stand as close to the edge as I can without going over. Out on the edge you see all the kinds of things you can't see from the center.” ~ Kurt Vonnegut, Jr.

One topic that we have discussed a lot is Search Engine Optimization and Google's algorithm for determine a website's ranking, called PageRank. As it turns out, business owners need to begin to understand another kind of algorithm and SEO: social SEO and Facebook's EdgeRank.