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5 Useful Apps for Facebook Business Pages

Submitted by Srivathsan GK on Thu, 05/16/2013 - 9:00am

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business. After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page. But with a little customization, you can go even further than that.

Before talking about some useful apps for Facebook Business Pages, let me briefly explain how business owners can enhance their Facebook Pages with new timeline features.

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Rebuilt Facebook Pages Manager is Faster and Easier

Posted 1 week 5 days ago.

One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages. Posting updates, sharing photos and responding to fan comments is coupled with access to Facebook Insights for on-the-fly reach and engagement metrics.

Business owners and Page managers now have a rebuilt app from Facebook that is faster and easier to use.

According to the update:

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Mobile Business Pages on Facebook get a Facelift

Posted 4 weeks 8 hours ago.

Facebook has announced that effective immediately, all Facebook Pages when accessed via mobile are getting a new look. According to the post, each day millions of Facebook users access Facebook Pages, and nearly half of that traffic is via mobile devices. As a result, Facebook has made changes to the layout of Facebook Pages when viewed via mobile to make the information that mobile users are looking for easier to find and see.

According to the update:

Design improvements to mobile Pages include:

For people

A cleaner, simpler look, with better Page layouts for mobile viewing

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Facebook Changes Facebook Page Admin Panel

Posted 4 weeks 3 days ago.

Facebook's drive to push businesses to spend money on each and every post continues.

If you have a Facebook Page, previously, when you opened Facebook and went to your Page, above your Page would be your Admin panel that gave you a snapshot of what was going on with your Page at that moment, including messages, Insights and notifications. Now, however, notifications which were prominent in the upper left corner have been replaced with a new Posts area.

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Facebook implements discussion improvements for Facebook Pages

Posted 8 weeks 14 hours ago.

Facebook has enabled a nice feature that's been lacking from in-depth discussions - threaded comments and replies. On sites that want to encourage real discussion, participants can reply to a specific comment, and their reply will appear directly under that comment. Instead, what we've had on Facebook for years is just one comment after another, making lengthy discussions sometimes very hard to follow.

While the new feature is not available for personal accounts, it is an option for Facebook Pages. It does have to be activated.

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Obtaining Critical Social Media ROI on Facebook

Published on Mar 22, 2013.

We've covered the mechanics of getting started on Facebook with instructions on how to create and complete your business Facebook Page. But before a business jumps onto Facebook, it's important to consider whether or not Facebook is the ideal platform for finding and engaging customers. And if it is, what, exactly, should you do to be successful? While a Facebook Page is free, the time investment is not, and there are opportunities to invest additional resources in Facebook Ads, custom graphics and more. Like any marketing activity, your Facebook presence has to provide a return on that investment in order to be worthwhile.

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How to trim the fat from your Facebook account

Submitted by Mike Allton on Sat, 03/02/2013 - 11:00am

When I first joined Facebook over 5 years ago, in my first post I said, "Thanks for stopping by! I know, yet another social networking site. Hopefully some of these will gain more popularity than the others and there won't be so many in a few years. In the meantime, what can you do?" At the time, I'd been using MySpace for a little while, as well as an assortment of other online bulletin board systems (BBS) and networks. While Facebook certainly has achieved the popularity I'd hoped for, it hasn't come without some growing pains.

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Facebook Reports Page Insights Errors

Posted 12 weeks 3 days ago.

If you log into Facebook and bring up one your Facebook Pages today, you'll see a "Page Insights Update" box that states, "We fixed some reporting issues in Page Insights. Learn more." The announcement from Page Insights says that, "As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting."

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How to Understand Your Facebook Page Update Email

Published on Feb 06, 2013.

Business owners who manage one or more Facebook Pages have a tremendous assest that you may be ignoring: your weekly Facebook Page Update email. Each week, Facebook automatically sends you an email that summarizes your Facebook Page activity for the previous week. A successful social media presence and strategy requires far more metrics and insight than what is included in this email, but understanding what Facebook is telling you is an excellent start for small business ownes who wish to understand the impact their efforts on Facebook are having!

First, the report you receive should have a section that looks something like this:

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Getting Started in Social Media Series, Part Three: Facebook

Published on Jan 11, 2013.

Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline how to quickly get up and running on a specific social network. Businesses can go through these posts one at a time or pick and choose which networks they want to start with. With each post we will review how to set up your account and cover some of the basics for posting and participating on that network.

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