Facebook

An Incredible Research And Monitoring Tool for Social Media

An Incredible Research And Monitoring Tool for Social Media

Brandwatch is uniquely positioned to help your brand monitor and measure performance on social networks, and the web overall.

Why Haven’t You Set Up Facebook Authorship?

Why Haven’t You Set Up Facebook Authorship?

Facebook Authorship should have been swiftly adopted by every single blogger and journalist on the planet. Yet, strangely, that hasn't been the case. These 4 myths may be holding you back.

How To Link To A Facebook Post

How To Link To A Facebook Post

Sometimes you want to direct someone to a specific Facebook Post. Perhaps you want to send them an email to a post, or just share it to other networks. Whatever the case, here's how to find a link to a specific Facebook Post.

How to Delegate Facebook Advertising

How to Delegate Facebook Advertising

Effective Facebook advertising requires extensive knowledge of Facebook ad types, best practices and more. If you're going to use an Ad Manager, here's how to give them access.

Why You Should Opt Out of Facebook Advertising

Why You Should Opt Out of Facebook Advertising

Do you have a Facebook Page for your business? If you do, you’re probably aware that Facebook uses an algorithm called EdgeRank to limit who sees your posts. So even though you may have 1000 people who have liked your brand Page, only a fraction will be shown your latest post.

But now, that reach is getting even worse.

Facebook has admitted that organic reach for Business Pages is declining. And instead of helping businesses to reach more fans organically, is urging businesses to pay for ads.

How to share a Facebook post to your Facebook Page on mobile

How to share a Facebook post to your Facebook Page on mobile

As a business owner maintaining a Facebook Page, one of the challenges is in keeping the Page active and interesting every day. I have talked about how one part of that is keeping a nice ratio between posts about yourself and posts about or from other people (the 80/20 rule). But finding all these other posts, and actually sharing them, is not as easy as it sounds, particularly for busy owners on the run.

How to use HootSuite to share an image

How to use HootSuite to share an image

Statistics have shown that when posting updates and content to social networks, use of an image will improve your engagement significantly. That's partly due to the fact that 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.

Do Images Really Make the Best Facebook Posts?

Do Images Really Make the Best Facebook Posts?

Long-time Facebook users may remember the good 'ole days, when whatever you posted could be seen by whomever was following you. No matter what you shared, if someone checked their news feed, they'd have an opportunity to notice your post.

Those days are long gone.

How to Search Facebook Hashtags

How to Search Facebook Hashtags

With the implementation of Facebook Hashtags, Facebook users can now search for posts and information on various topics and trending keywords. For businesses, this can lead to many opportunities to participate in larger conversations, and engage users on the topics they're interested in.

Obtaining Critical Social Media ROI on Facebook

Obtaining Critical Social Media ROI on Facebook

We've covered the mechanics of getting started on Facebook with instructions on how to create and complete your business Facebook Page. But before a business jumps onto Facebook, it's important to consider whether or not Facebook is the ideal platform for finding and engaging customers. And if it is, what, exactly, should you do to be successful?

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