When speaking with business owners about Internet marketing and blogging, I'll often use the phrase "Content Marketing." In context, I am usually referring to the use of a business blog for marketing, but it means quite a bit more than that. I think it's worth taking the time to review what Content Marketing really is, and how it can be beneficial to a business as a part of their overall Internet Marketing plan.
Content Marketing is often referred to by a number of names, including content publishing, custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media. They all basically refer to the same techniques and methods.