As 2012 comes to a close, the thought at the top of my mind is THANK YOU! Thank you to my clients for being great and supporting me throughout the past year. Thank you to my readers for enjoying, commenting and sharing my writing. And thank you to my friends and family for taking this journey with me. I appreciate everything that all of you do.
We have all spent 2012 looking for value in our Internet marketing strategies. We have tweeted, liked, pinned and shared, and worked on creating a culture of content marketing within our own companies to encourage employee participation. As 2013 approaches, and we spend time evaluating and revising our marketing campaigns, here are some resolutions that I intend to adopt myself, and would suggest you do the same.
When speaking with business owners about Internet marketing and blogging, I'll often use the phrase "Content Marketing." In context, I am usually referring to the use of a business blog for marketing, but it means quite a bit more than that. I think it's worth taking the time to review what Content Marketing really is, and how it can be beneficial to a business as a part of their overall Internet Marketing plan.