Though it is often overlooked, your email signature is one of the easiest and most effective marketing tools that every professional can use. Many people like to make their signatures fun and catchy, to try and reflect their personality, while others may skip the exercise entirely. We'll explain why signatures are important and what some of the best guidelines are to ensuring your signature's success.
What is an Email Signature?
Every email program supports the ability to set one or more signatures. The signature is simply a block of information that is automatically added to the bottom of each of your emails. A signature can contain text, links and images. You can usually specify whether or not it's appended to both new messages and replies, and you can usually have multiple signatures and default signatures for multiple email accounts.