Content Marketing

Should bloggers and businesses share old content?

Should bloggers and businesses share old content?

Seems like a silly question, doesn't it. I mean, if a piece is old, that means it's already been shared and people have already read it, so it probably has very little value or interest later on, right?

Wrong

We are going to dig into why you should indeed be sharing your old content, including which posts and articles to share, some techniques for doing it that keeps them fresh, when to reshare old content, and ways to repurpose those old, but still valuable, blog posts and articles.

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Me

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.

Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.

Six Secrets of Contagious Content [infograph]

Six Secrets of Contagious Content [infograph]

Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. While we don't want to play on people's emotions, it's important as marketers and business owners that we understand the how and the why behind what people share.

What The Movies Can Teach Us About Content Marketing

What The Movies Can Teach Us About Content Marketing

When I was a kid I wasn't allowed to watch the Simpsons. In fact, I wasn't even allowed to watch the Power Rangers but I understood the storyline enough to be able to fake it when classmates brought up discussions around the most recent episode.

Biz Bloggin': Making Posts Make Cents

Biz Bloggin': Making Posts Make Cents

Content marketing is an excellent way to get your brand and message seen by potential clients and customers. However, if you've never run a blog before, you might be a little lost on how to keep it populated with engaging content that draws traffic and customers.

How To Get Your Guest Post Published

How To Get Your Guest Post Published

In recent times, guest posting on blogs has become a popular and effective marketing technique; it helps build links, promote your brand and thus increase sales. However, as this strategy is being used extensively, bloggers are becoming more and more wary of requests from individuals for guest posting.

In fact, guest posting has become a rather daunting process; an uphill battle, through and through.

Own your content!

Own your content!

I often consider sharing a post or some thoughts on social media, particularly Google+, where I know I will get some instant feedback and discussion. If it's on a personal interest topic like Game of Thrones, I will run with it.

Seven Great Ways for Content Marketers to Find New Ideas

Seven Great Ways for Content Marketers to Find New Ideas

I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog but never did because they fear they'll run out of things to write about. The classic tale of writers block.

Why should Drupal power your Content Marketing Campaign?

Why should Drupal power your Content Marketing Campaign?

Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case, once they were ready to begin construction, the first task was to dig a hole and insert metal frames so that the concrete foundation can be poured. Once the foundation is in, they can build up the rest of the home's walls, flooring, windows, siding and rooftop.

The Best Blog Traffic Tools for Content Marketing

The Best Blog Traffic Tools for Content Marketing

Content Marketing for your business means creating great content and sharing it to your social networks. But it also means looking for additional, sometimes creative ways to get what you're writing in front of more people. What do you think are the best tools for getting more traffic to your blog?

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