Content Marketing

Own your content!

Own your content!

I often consider sharing a post or some thoughts on social media, particularly Google+, where I know I will get some instant feedback and discussion. If it's on a personal interest topic like Game of Thrones, I will run with it.

Seven Great Ways for Content Marketers to Find New Ideas

Seven Great Ways for Content Marketers to Find New Ideas

I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog but never did because they fear they'll run out of things to write about. The classic tale of writers block.

Why should Drupal power your Content Marketing Campaign?

Why should Drupal power your Content Marketing Campaign?

Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case, once they were ready to begin construction, the first task was to dig a hole and insert metal frames so that the concrete foundation can be poured. Once the foundation is in, they can build up the rest of the home's walls, flooring, windows, siding and rooftop.

The Best Blog Traffic Tools for Content Marketing

The Best Blog Traffic Tools for Content Marketing

Content Marketing for your business means creating great content and sharing it to your social networks. But it also means looking for additional, sometimes creative ways to get what you're writing in front of more people. What do you think are the best tools for getting more traffic to your blog?

How to Orchestrate Themes into your Content Marketing

How to Orchestrate Themes into your Content Marketing like John Williams.

When was the last time you watched Star Wars? Do you remember the first scene where we were introduced to Darth Vader? These scary "stormtroopers" had just assaulted and boarded some kind of transport spaceship, anhialated a bunch of other guys in a laser gun fight, and then in walks the scariest guy of them all. Dressed in black form head to toe, complete with cape and a full helmet that accentuated his breathing, in walks Darth Vader. Dum dum duh dum goes the music, right?

How to Create Brand Interest and Value with Newsjacking

How to Create Brand Interest and Value with Newsjacking

So we have talked before about Newsjacking, and I had promised to go into more detail. We first brought it up when I reviewed Newsify and how bloggers can use that tool to monitor RSS Feeds.

How to Google-proof Your Website in Six Steps

How to Google-proof Your Website in Six Steps

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.

Case Study: Get Crackin with Pistachios

Case Study: Get Crackin with Pistachios

The merging of social media and television is becomining more and more obvious. What started with a few simple icons during commercials to make viewers aware of a brand's presence on Facebook, has grown to extensive hashtag use and social media references.

Getting Started in Social Media Series, Part Four: Storify

Getting Started in Social Media Series, Part Four: Storify

Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help small business owners get started, we are launching a series of posts, each of which will outline how to quickly get up and running on a specific social network. Businesses can go through these posts one at a time or pick and choose which networks they want to start with.

How to Start Your Website Construction Project

How to Start Your Website Construction Project

So, you've decided to have a professional website designed. That's great! There's no better way to educate other people on everything you have to offer, be it products, services, or something else entirely. You've made the decision to get online, and you've found someone to help you with the technical aspects of creating a website. Now what?

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