Content Marketing

7 Reasons Why You Should Be Using Evernote in Your Small Business

7 Reasons Why You Should Be Using Evernote in Your Small Business

This versatile app can help you reduce your reliance on paper, allow you to collaborate with others, and boost your ability to get things done.

5 Steps to Win the Content Marketing Marathon

5 Steps to Win the Content Marketing Marathon

Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors. Then you hit mile 12. Find out how to win here.

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

Gary W. Goldstein is a Hollywood Producer, among other titles and businesses. While in Hollywood, he produced and was involved in a number of top films, including Pretty Woman and Under Siege.

But that's not what makes Gary so special.

When you listen to Gary talk, he just exudes wisdom and empathy.

How to Find Content Marketing Success in 15 Hours a Week

How to Find Content Marketing Success in 15 Hours a Week

How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994?

You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Posting a Post.

You need to be creating content as well. And that’s something that, if you’re not careful, can take up your entire day.

I know I need to create content. But why, again?

Landing Pages: Fighting the Bounce with A/B Testing

Landing Pages: Fighting the Bounce with A/B Testing

This article will give you a background on why landing page optimization should be a constant practice - something you need to be doing on a monthly basis.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why.

Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014

In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.

Should I use a Social Media Profile or Page?

Should I use a Social Media Profile or Page?

Deciding whether or not to use a social media profile or page can sometimes be a difficult decision. It's not as easy as "if I'm representing a business, use a Page." This decision tree will help you.

Should bloggers and businesses share old content?

Should bloggers and businesses share old content?

Seems like a silly question, doesn't it. I mean, if a piece is old, that means it's already been shared and people have already read it, so it probably has very little value or interest later on, right?

Wrong

We are going to dig into why you should indeed be sharing your old content, including which posts and articles to share, some techniques for doing it that keeps them fresh, when to reshare old content, and ways to repurpose those old, but still valuable, blog posts and articles.

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Me

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.

Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.

Pages

The Unofficial Book On HootSuite: The #1 Tool for Social Media Management