Call To Action

How to Increase Traffic and Generate Leads with Landing Pages

How to Increase Traffic and Generate Leads with Landing Pages

I was talking to a client on the phone the other day about a direct mail campaign he had just initiated. He was asking me how we could measure how effective the campaign was at increasing traffic to his website. Unfortunately, we hadn't talked before he designed and ordered the print pieces and they had already gone out with just his home page on them.

5 Ways to Make Your Blog Posts More Shareable

5 Ways to Make Your Blog Posts More Shareable

As you add more and more content to your website and blog, you will slowly begin to attract more interested readers. If you really want to rapidly increase your readership you need to use social networks.

Using a Call To Action to Convert Readers into Customers

Using a Call To Action to Convert Readers into Customers

We have spent a lot of time talking about the need to write a blog and how to promote that blog and your website. Doing so will dramatically increase the amount of content within your site and the ranking within search engines which will deliver more search engine traffic. More traffic is great, but if those new visitors aren't doing anything other than reading your content, you probably aren't accomplishing your goal of gathering more leads and making more sales. If that's the case for you, then one technique you may need to work on is your Call To Action.