Business Blog

Should You Blog On Holidays?

Should You Blog On Holidays?

Throughout the year, we’re faced with a number of holidays, regardless of where you’re at, when the question comes up, should I publish a new blog post? Here in the U.S., that’s a particularly pointed question during Thanksgiving and in the days that follow. Most businesses are closed on Thursday and most people are spending time with family. And then on Friday and Saturday, we’re into full-blown shopping season. Does anybody really have time to publish, let alone read, blog posts during holidays?

When to Throw a Purpose Pitch

When to Throw a Purpose Pitch

I love baseball. My wife and I are fortunate enough to live in St. Louis, home to one of the best baseball teams and Busch Stadium, otherwise known as "Baseball Heaven." We watch virtually every Cardinals game, attend several a year, and we're teaching our daughter to love the game as well. She's two and can now say "Home Run!" and "Yadi! Yadi!" (cheering for our All-Star catcher, Yadier Molina).

Super-charge your Blog Reach as a Triberr Power User

Super-charge your Blog Reach as a Triberr Power User

While personal bloggers are free to create whatever goals for their blog that they want, business bloggers do not have that luxury. A business blog must accomplish the following:

Make Your Blog Come Alive with the Help of Emotions

Make Your Blog Come Alive with the Help of Emotions

The internet has many facets, but one of its most popular ones is without a doubt blogging. People blog for many reasons, but no matter the motivation, one should be passionately interested in what he or she is creating. There is an over-saturation of information on the worldwide web, and there is simply not enough time for readers to process everything.

Hey, he took my blog post idea!

Hey, he took my blog post idea!

Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a topic that no one else has already.

How I promote my new blog posts

How I promote my new blog posts

After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn't sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive.

Here are all the things I do after I publish a post to get readers to it. (Updated 12/27/13!)

Tell your business story, one blog at a time

Tell your business story, one blog at a time

Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate their history and values. And then to help our forgetful minds, we found ways to preserve these stories on stone, paper and eventually electronically.

The Importance of Ignoring Your Publishing Schedule

The Importance of Ignoring Your Publishing Schedule

One of the more challenging topics that I often discuss with clients is the concept of having an editorial calendar or publishing schedule. The idea is that you know in advance on a particular day, week or month what topic or topics you're going to be talking about through your online platform, including your business blog.

They're just words. Edit your blog posts ruthlessly.

They're just words. Edit your blog posts ruthlessly.

It's tough when you're writing a blog post and you've been working on it a long time, and you suddenly realize that what you've been writing is garbage. Maybe it's not the whole post. Maybe it's just a paragraph or two. But it stinks. What do you do? Do you leave it in and hope no one else notices? Do you try to massage the words a bit? Do you forget the entire article and go watch a movie instead?

Can Google+ run your Business Blog? Not if you want sales.

Can Google+ run your Business Blog? Not if you want sales.

When it comes to starting a blog for your business, you have a lot of choices. There are free services like WordPress, Blogger or Tumblr.

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