One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links to pages or stories, or craft status updates, and allow Buffer to publish those updates according to your predetermined schedule.

Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with content and information from other sources, reserving just 20% for talking about yourself. At the same time, breaking news and important industry stories are ripe for great blog posts (we call this newsjacking). In order to monitor potential sources of information for sharing or blogging, business owners need to invest some time into a few tools.