For most small business owners, your social media activity may be limited to just one or two posts a day. If you're active all day, then "optimum post time" may not be as important. But if you have just one or two shots to catch the bulk of your followers when they're potentially listening, you need to be aware of that time.

So, you've decided to embrace social media and blogging as part of your content marketing strategy. You understand how effective it can be to connect with new customers and demonstrate your expertise.

If you have been writing and blogging for a while now, you have probably started to accumulate a nice collection of articles on various topics. These articles can and should be shared and re-shared across your social networks. One of the best tools we've found for that purpose is Buffer. With Buffer, you can share your content regularly, make sure you don't share too much, and make sure that every post you do share is posted in the correct, optimum format for each specific social network.

We have been talking a lot about Content Marketing and using your website and social media to promote your business and educate your customers. However, if you're trying to publish a blog post or article or press release on a day in which there is substantial online activity, it is easy to get drowned out. Cyber Monday, for instance, is a perfect example. Many people are online doing their shopping and researching products. It's a great opportunity for small businesses to get themselves in front of new customers and promote their products or services. However, businesses face immense competition from other businesses and marketing efforts, as well as larger than normal online activity from other bloggers and writers. How do you get your message heard among all the other noise and distractions?

A microblog is a great way to support your business website, internet marketing, and customer communication. First, though, let's cover what a microblog is and then we can get into the what it does.

A microblog is, as the name implies, a very small blog. Microblog posts are typically just a sentence or two in length and might answer questions like, "what am I doing?" or introduce brief topics. They may also be used to share brief links to videos, audio, or single images. Your Twitter feed or your Facebook wall could be considered microblogs.