Help. According to dictionary.com, it means, "to give or provide what is necessary to accomplish a task or satisfy a need; contribute strength or means to; render assistance to; cooperate effectively with; aid; assist: He planned to help me with my work." To accomplish a task, or satisfy a need. That's what most businesses strive to do, isn't it? But if you read the complete definition, it means more than just providing what is necessary. It says that to Help also means to contribute strength or to render assistance or to cooperate effectively with. In other words, To Help might mean to empower you to help yourself.
A business consultant that I've worked with taught me an interesting phrase that I've incorporated into my entire business philosophy: