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The Hub of your Content Marketing Strategy

The Hub of your Content Marketing Strategy

So, you've set up your Facebook Page, Twitter account and Google+ Page. You have a LinkedIn Company and you've joined a number of LinkedIn Groups and Google+ Communities. Perhaps you even have a weekly newsletter and a growing list of interested subscribers. How is it all tied together?

How to create tweetable links in your blog

How to create tweetable links in your blog

In an earlier article on mobile websites for business, we mentioned several telling statistics and gave you quick links to tweet those stats out to your own Twitter followers. This is a technique that we noticed on Social Media Today and wanted to duplicate on our own articles when appropriate. By providing tweetable links, you offer readers an opportunity to share some interesting information from your blog while also sharing a link to your article at the same time.

Curate Content Automatically with Paper.li

Curate Content Automatically with Paper.li

One of the techniques that many businesses will use to market content is to "curate" it. This is when you provide your readers with an assortment of links to other sites or resources, typically with your own opinions or observations inserted. It's sometimes easier than writing entire articles on your own since you simply need to find and compile these links and add in some comments of your own. Since an article of curated content is not completely original, it's not a technique that should be used all the time, but one method that can be used daily is a daily newsletter with that day's top stories and articles. This is where Paper.li and other similar services come in.

The idea is that, each day, the website service will automatically put together a new newsletter for you that contains articles and media from around the web, and sends it out to your subscribers and designated social networks.

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