LinkedIn Rolls Out New Design

LinkedIn Rolls Out New Design

As expected, LinkedIn, the social network for professionals, has rolled out a new design and layout for their users designed to streamline and improve the user experience. Changes include:

  • A Simpler Design - the new LinkedIn layout has been simplified dramatically. Menus, content blocks and ads have been moved and reconfigured, and the overall color scheme has been adjusted to provide more contrast as well as a more contemporary appearance.
  • Important Updates on Top - The LinkedIn recommendations takes new importance and precedence now. You'll immediately see your news updates and linked articles starting just below the header of the new home page, but the top-most articles and updates will be those selected automatically by LinkedIn as being more relevant to you.
  • More updates, fewer clicks - When reading through updates and linked articles, when you approach the bottom of the page, the screen will automatically update and provide additional articles. This is the trend in online streams of content and is a great implementation.

According to the LinkedIn blog entry from July 16th:

We’re always looking for new ways to make the Homepage experience better, more efficient and a place where you can come everyday to get what you need to be productive and successful. This is just the beginning of many more exciting, new features we plan to bring to the Homepage to offer more customization and functionality this year. We look forward to making the LinkedIn Homepage your go-to destination to discover and discuss what matters to you, your industry and your professionals network around the world.

LinkedIn Rolls Out New Design

So far, we're impressed with the new layout and really enjoy the new color scheme. What do you think? Do you like the new way that news updates scroll and are sorted? Do you think LinkedIn does a good job of providing news updates that you actually want to see?


Mike is a Social Media Consultant and Blog Coach in St. Louis. He has been working with websites and the Internet since the early '90's. He is active on all of the major social networks and enjoys writing and teaching small business owners on how to leverage the Internet to promote and grow their business. Mike provides training and seminars to businesses and individuals on topics like "Content Marketing - Using Blogging + Social Media + SEO to equal Small Business Success" or "Establishing a Brand on Google+" or "How to use HootSuite to Manage Your Social Media Presence."

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