Instagram improves app, fights Twitter

Instagram improves app, fights Twitter

Instagram improves app, fights Twitter

Instagram has had a busy few days! Over the weekend, the social picture sharing app decided that they no longer wanted to play nice with Twitter. Then, today, a new version of their app was released that contained quite a few great changes and features.

Instagram App Update

The update to the Instagram app included a new filter called Willow. The update also brought a major upgrade to the built-in camera functionality that included an improvement in picture-taking speed, as well as a new interface that looks great.

The update also improved the tilt-shift functionality (photo blur) and made it possible to scroll indefinitely when viewing other user's photos.

Additionally, location pages now include a Foursquare button so that you can find out more about that location. And, filtered photos are now automatically saved to a new album called "Instagram" instead of to the camera roll.

Twitter Photos

Previously, if you used Instagram to post a new Tweet, your photo would be attached to the tweet and viewable within Twitter. However, Twitter has been working on their own photo-sharing and filtering service and Instagram's response has been to stop support for embedded images. You will still be able to Tweet about your new images, but instead of seeing the image within Twitter, users will have to follow a link to see it.

While frustrating for users, this appears to be just the first salvo in a war between Twitter and Facebook-owned Instagram. Unfortunately, it's very likely that more changes and evolutions are on the way.

From a business perspective, it's annoying that these changes have resulted in images no longer appearing as part of your Twitter timeline. It's quite possible that this might result in business owners, who understand the value of using images in content marketing, migrating wholesale to whatever solution Twitter offers. 

What do you think of the new Insagram features, or these latest issues between Twitter and Instagram?


Mike is a Social Media Consultant and Blog Coach in St. Louis. He has been working with websites and the Internet since the early '90's. He is active on all of the major social networks and enjoys writing and teaching small business owners on how to leverage the Internet to promote and grow their business. Mike provides training and seminars to businesses and individuals on topics like "Content Marketing - Using Blogging + Social Media + SEO to equal Small Business Success" or "Establishing a Brand on Google+" or "How to use HootSuite to Manage Your Social Media Presence."

Mike is the author of, "The Unofficial Book On HootSuite: The #1 Tool for Social Media Management."

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