Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

What Every Real Estate Agent Needs to Know About Pinterest

What Every Real Estate Agent Needs to Know About Pinterest

Pinterest. Perhaps you’ve heard of it, perhaps you haven’t. Either way, it can no longer be ignored. As a Real Estate agent, Pinterest can easily be one of the most valuable tools in your social media work belt. With Pinterest, it is all about visualization, which is what sells homes. Are you getting the picture yet? Pinterest can be a very powerful social media tool in a Realtors marketing arsenal if used properly! The key to making any social media network is to establish relationships and engage with others. Pinterest is certainly no different.

Buffer Has Been Hacked. Here's what you need to do Now.

Buffer Has Been Hacked. Here's what you need to do Now.

At approximately 3pm EST, Buffer's servers were compromised. Unlike other public hack jobs, this one wasn't about stealing passwords or payment information. Instead, the breach permitted the attackers access to post to member social profiles. Buffer has publicly ackowledged the attack and is working to resolve any and all security breaches and compromises.

See All Your New Followers in a HootSuite Stream

See All Your New Followers in a HootSuite Stream

Back in August, HootSuite wanted to kick their internal development and improvement into high gear, so they scheduled a two-day hackathon. "#HootHackathon is a two day sprint to build something new, fix something old or just create something awesome." Projects are wide-ranging, and inspiration comes from a variety of sources, but most important are HootSuite's Feedback Forum entries - comments and suggests and requests from HootSuite users.

View Twitter Relationships within HootSuite

View Twitter Relationships within HootSuite

Back in August, HootSuite wanted to kick their internal development and improvement into high gear, so they scheduled a two-day hackathon. "#HootHackathon is a two day sprint to build something new, fix something old or just create something awesome." Projects are wide-ranging, and inspiration comes from a variety of sources, but most important are HootSuite's Feedback Forum entries - comments and suggests and requests from HootSuite users.

Why Real Estate Agents Should Have Community Pages and How to Promote Them

Why Real Estate Agents Should Have Community Pages and How to Promote Them

What Are Real Estate Community Pages?

The first thought that may come to mind when reading the title of this article is what the heck is a Real Estate community page. Simply stated a Real Estate community page is a dedicated place on a website where an individual can go to learn more about a particular city or town. These city pages should be jam packed with information and data that explains all about the town.

My Favorite Blogging and Social Media Bloggers

My Favorite Blogging and Social Media Bloggers

One of the questions that comes up on occasion both from clients and peers is, "who do you read?" When you're in an industry that's as dynamic and wide-ranging as social media and internet marketing, reading other people's blogs and articles is the only way to keep up. I use Feedly and HootSuite to follow industry blogs and press releases, as well as a number of key writers who are shedding light on new techniques and methods for using content and social media to connect with and engage other people.

These are the people that I learn from daily, and I suggest you do the same.

How to use HootSuite Shortened Links and Parameters

How to use HootSuite Shortened Links and Parameters

HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.

How to connect Google Analytics to your HootSuite Account

How to connect Google Analytics to your HootSuite Account

Once you have been using HootSuite to manage your social media activity for a while, you're going to want to set up reports and systems to measure your success. We're going to review how to set those reports up in one of our HootSuite Series posts, but before we do, you need to make sure that you've connected your Google Analytics account to your HootSuite account.

Log into your HootSuite dashboard (http://hootsuite.com/dashboard) and click on the Analytics button in the left menu. 

Successfully Connect to Customers in 6 Seconds or Less with Vines

Successfully Connect to Customers in 6 Seconds or Less with Vines

Launched by Twitter, Vines are succinct videos that are six seconds or less and play on a continuous loop. According to studies from Unruly Media, a branded Vine is four times as likely to be watched on Twitter than a branded video. Five Tweets per second also contain a Vine link. But perhaps most impressive is that Vine just launched in January, and in less than a year amassed tens of millions of users.

How to Pay it Forward at [X]Pendapalooza 11

How to Pay it Forward at [X]Pendapalooza 11

On October 12, 2013 at 10:00 a.m. EDT, Empire Avenue (EAv) will host [X]Pendapalooza 11, a 24-hour social event that has been held only twice in the past year. Empire Avenue is a virtual stock market game that pays "eave" dividends based on players' social networks and activities. For an [X]Pendapalooza event, dozens of established players spearhead a buying frenzy that elevates the stock prices of newer players.

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