Among many other trends, both ecommerce and social media have parallel growth stories that captivate us today. The ecommerce industry is projected to reach about 370 billion dollars in transactions by the year 2017, according to Forrester Research.
If the point of a social media dashboard is to be able to view and manage all of your social media activity and profiles in one place, HootSuite continues to be the supreme choice among both businesses and social media managers. This is in part due to the outstanding tool and great people at HootSuite, but also in large part due to the fact that HootSuite actively supports and works with third-party developers who can provide apps to be installed which extend HootSuite's capability.
If you've put most of your marketing efforts in digital media but ignored direct mail, you're skipping a method of gaining exposure for your business that's still effective. Postcards have a 2.47 percent household response rate, compared to emails' .12 percent, the Direct Marketing Association reports.
Salesmen marketing have always come across as treating people like people. When you talk shop with clients and customers, you ask them how their day is and you remember their name next time they come in. When they share their story with you, you listen to what they have to say even if it is not about your products or services. And you build a relationship with your clients and customers for long term business.
One of the questions I get asked a lot, and even talked about in a recent HOA, is whether or not businesses should promote themselves on social media. And for some, it may not be as strange a question as you might think.
Veterans Day, the federal holiday on November 11, 2014, also known as Armistice Day or Remembrance Day, has people searching for quotes about veterans today. Words of Remembrance, inspiration, encouragement and thankfulness to the veterans and active duty military that served so selflessly for our freedom, can be printed on cards, posted to a website or blog, emailed to someone that served in Iraq, or scribbled on a scrap of paper and stuck in a soldier's pocket.
The idea of social media becoming “out of fashion” anytime in the future is just unthinkable. The internet has become a separate, yet ironically incorporated, world of its own, and within it spawned a self-sufficient social media community. They go hand in hand – as soon as the web will be able to penetrate all corners of the world, so will social media.
That can sometimes leave you wondering how other countries are taking a bite of this enormous power.
HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.
Back in August, HootSuite wanted to kick their internal development and improvement into high gear, so they scheduled a two-day hackathon. "#HootHackathon is a two day sprint to build something new, fix something old or just create something awesome." Projects are wide-ranging, and inspiration comes from a variety of sources, but most important are HootSuite's Feedback Forum entries - comments and suggests and requests from HootSuite users.