Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

The Social Media Hat has an all-new look for the New Year!

The Social Media Hat has an all-new look for the New Year!
Welcome to the new version of The Social Media Hat! There’s a lot that’s been packed into this update, including changes to both the back and front-ends, new and consistent branding, better social media integration, and more.

Instagram Update Adds SnapChat Capability

Instagram Update Adds SnapChat Capability

It seems everyone wants a piece of the SnapChat phenomena.

List.ly Unveils Smart Twitter List Management Tool

List.ly Unveils Smart Twitter List Management Tool

How long have you been using Twitter? Years? If you’re at all active like me, you’ve probably followed quite a few people. The problem with Twitter, of course, is that once you’ve followed, oh, say, 100 or more people, the Home stream becomes so active as to be completely useless. And if you’ve ever used a follow-first method to gain more followers, it’s even worse.

Do you even look at your Home stream anymore?

How to Make Your Business More Lucrative through YouTube

How to Make Your Business More Lucrative through YouTube

Many people don’t really figure YouTube into their online marketing strategy, but you should. You need to realize that people are very visual by nature and videos are probably the best forms of presentation because they make use of both audio and visuals. If you’re concerned about your skill (or lack of it) in making a video presentation, you really shouldn’t be.

Naming the Nameless: Google’s Quest to Deal in Real Names

Naming the Nameless: Google’s Quest to Deal in Real Names

Anonymity has always been a staple of the internet. But Google would like to change that. In October it was announced that in order to use Google+, Google’s social media platform, you have to use your own real name. Not a pseudonym (though this policy may change). This has been a point of contention with Google users for over 2 years.

But then Google said this month that you need to use your Google+ account (the one with your real name attached) to comment on YouTube comments. Essentially, your name will be attached to every comment you make.

Give Your Business the Gift of Social Media Consulting for Christmas

Give Your Business the Gift of Social Media Consulting for Christmas

Sound corny? Maybe. But the offer is genuine. To kick off Cyber Monday and to celebrate the Christmas Season, I’m offering interested business owners a number of great deals to help them give their own business the perfect gift this year. And they all include Free Shipping! :)

These are my three most popular services, so I will explain each, including my normal rate and the Christmas sale price. 

Feeding off Each Other: How to Combine Social Media with Ecommerce

Feeding off Each Other: How to Combine Social Media with Ecommerce

What’s hot and happening today?

Among many other trends, both ecommerce and social media have parallel growth stories that captivate us today. The ecommerce industry is projected to reach about 370 billion dollars in transactions by the year 2017, according to Forrester Research.

Pinterest for Business: Why a Pin is Worth your Time this Holiday Season

Pinterest for Business: Why a Pin is Worth your Time this Holiday Season

It seems, very suddenly, that the Holidays are just around the corner. Has this caught anybody else slightly off-guard?

Have you started ramping up your social media efforts for the holiday season? Have you slapped a few snowmen on your homepage and started pushing stocking-stuffers on Facebook?

Manage Your Foursquare Presence using HootSuite

Manage Your Foursquare Presence using HootSuite

If the point of a social media dashboard is to be able to view and manage all of your social media activity and profiles in one place, HootSuite continues to be the supreme choice among both businesses and social media managers. This is in part due to the outstanding tool and great people at HootSuite, but also in large part due to the fact that HootSuite actively supports and works with third-party developers who can provide apps to be installed which extend HootSuite's capability.

Drive Consumers to Your Social Media With QR Codes

Drive Consumers to Your Social Media With QR Codes

If you've put most of your marketing efforts in digital media but ignored direct mail, you're skipping a method of gaining exposure for your business that's still effective. Postcards have a 2.47 percent household response rate, compared to emails' .12 percent, the Direct Marketing Association reports.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management