If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.
HootSuite has updated their extension today making it twice as fast as before. They've also redesigned the user interface to give it a new look with larger, bolder buttons so that it's even easier to share or schedule your posts.
Starting early this morning, HootSuite users began noticing an inability to access their HootSuite dashboard. At 6:40am PST, HootSuite developers began working on the issue and started tracking and reporting on the issue online.
While scheduled messages and RSS feeds were unaffected, it was clear that most users were unable to access the dashboard and therefore unable to send new status updates or monitor accounts.
Buffer has started to offer three plans for businesses that allow far more social profiles and team members. With the addition of fine-grained analytics and Google Analytics, you may want to consider upgrading.