Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

My Favorite Blogging and Social Media Bloggers

My Favorite Blogging and Social Media Bloggers

One of the questions that comes up on occasion both from clients and peers is, "who do you read?" When you're in an industry that's as dynamic and wide-ranging as social media and internet marketing, reading other people's blogs and articles is the only way to keep up. I use Feedly and HootSuite to follow industry blogs and press releases, as well as a number of key writers who are shedding light on new techniques and methods for using content and social media to connect with and engage other people.

These are the people that I learn from daily, and I suggest you do the same.

How to use HootSuite Shortened Links and Parameters

How to use HootSuite Shortened Links and Parameters

HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.

How to connect Google Analytics to your HootSuite Account

How to connect Google Analytics to your HootSuite Account

Once you have been using HootSuite to manage your social media activity for a while, you're going to want to set up reports and systems to measure your success. We're going to review how to set those reports up in one of our HootSuite Series posts, but before we do, you need to make sure that you've connected your Google Analytics account to your HootSuite account.

Log into your HootSuite dashboard (http://hootsuite.com/dashboard) and click on the Analytics button in the left menu. 

Successfully Connect to Customers in 6 Seconds or Less with Vines

Successfully Connect to Customers in 6 Seconds or Less with Vines

Launched by Twitter, Vines are succinct videos that are six seconds or less and play on a continuous loop. According to studies from Unruly Media, a branded Vine is four times as likely to be watched on Twitter than a branded video. Five Tweets per second also contain a Vine link. But perhaps most impressive is that Vine just launched in January, and in less than a year amassed tens of millions of users.

How to Pay it Forward at [X]Pendapalooza 11

How to Pay it Forward at [X]Pendapalooza 11

On October 12, 2013 at 10:00 a.m. EDT, Empire Avenue (EAv) will host [X]Pendapalooza 11, a 24-hour social event that has been held only twice in the past year. Empire Avenue is a virtual stock market game that pays "eave" dividends based on players' social networks and activities. For an [X]Pendapalooza event, dozens of established players spearhead a buying frenzy that elevates the stock prices of newer players.

How to Set Up and Use HootSuite Teams

How to Set Up and Use HootSuite Teams

HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.

How to implement and use Pinterest Article Cards

How to implement and use Pinterest Article Cards

Pinterest announced today in a blog post that much like their recipes and products, now articles will include information specific to the article. Like Twitter Cards, the new Article Cards on Pinterest will include the Title, author's name, description and story link, right on the pin.

This is huge for content marketers.

Should I use social media if my customers don’t?

Should I use social media if my customers don’t?

There aren't many companies these days that haven't started to look towards social media for business opportunities. If you're working or running a company that sells to other businesses and leverages B2B relationships, you may be thinking of stopping to read now because "my customers don't really use social media", but just hold with me for a second.

How to use HootSuite for Social Listening

How to use HootSuite for Social Listening

How to use HootSuite to listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.

Six-Second Winner: Promote Your Brand with a Vine Contest

Six-Second Winner: Promote Your Brand with a Vine Contest

The contest will never die. For the same reason we buy lottery tickets, root for sports teams and play board games, contests remain a popular marketing tactic. We like having the chance, no matter how remote, to win something.

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