Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

View Twitter Relationships within HootSuite

View Twitter Relationships within HootSuite

Back in August, HootSuite wanted to kick their internal development and improvement into high gear, so they scheduled a two-day hackathon. "#HootHackathon is a two day sprint to build something new, fix something old or just create something awesome." Projects are wide-ranging, and inspiration comes from a variety of sources, but most important are HootSuite's Feedback Forum entries - comments and suggests and requests from HootSuite users.

Why Real Estate Agents Should Have Community Pages and How to Promote Them

Why Real Estate Agents Should Have Community Pages and How to Promote Them

What Are Real Estate Community Pages?

The first thought that may come to mind when reading the title of this article is what the heck is a Real Estate community page. Simply stated a Real Estate community page is a dedicated place on a website where an individual can go to learn more about a particular city or town. These city pages should be jam packed with information and data that explains all about the town.

My Favorite Blogging and Social Media Bloggers

My Favorite Blogging and Social Media Bloggers

One of the questions that comes up on occasion both from clients and peers is, "who do you read?" When you're in an industry that's as dynamic and wide-ranging as social media and internet marketing, reading other people's blogs and articles is the only way to keep up. I use Feedly and HootSuite to follow industry blogs and press releases, as well as a number of key writers who are shedding light on new techniques and methods for using content and social media to connect with and engage other people.

These are the people that I learn from daily, and I suggest you do the same.

How to use HootSuite Shortened Links and Parameters

How to use HootSuite Shortened Links and Parameters

HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.

How to connect Google Analytics to your HootSuite Account

How to connect Google Analytics to your HootSuite Account

Once you have been using HootSuite to manage your social media activity for a while, you're going to want to set up reports and systems to measure your success. We're going to review how to set those reports up in one of our HootSuite Series posts, but before we do, you need to make sure that you've connected your Google Analytics account to your HootSuite account.

Log into your HootSuite dashboard (http://hootsuite.com/dashboard) and click on the Analytics button in the left menu. 

Successfully Connect to Customers in 6 Seconds or Less with Vines

Successfully Connect to Customers in 6 Seconds or Less with Vines

Launched by Twitter, Vines are succinct videos that are six seconds or less and play on a continuous loop. According to studies from Unruly Media, a branded Vine is four times as likely to be watched on Twitter than a branded video. Five Tweets per second also contain a Vine link. But perhaps most impressive is that Vine just launched in January, and in less than a year amassed tens of millions of users.

How to Pay it Forward at [X]Pendapalooza 11

How to Pay it Forward at [X]Pendapalooza 11

On October 12, 2013 at 10:00 a.m. EDT, Empire Avenue (EAv) will host [X]Pendapalooza 11, a 24-hour social event that has been held only twice in the past year. Empire Avenue is a virtual stock market game that pays "eave" dividends based on players' social networks and activities. For an [X]Pendapalooza event, dozens of established players spearhead a buying frenzy that elevates the stock prices of newer players.

How to Set Up and Use HootSuite Teams

How to Set Up and Use HootSuite Teams

HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.

How to implement and use Pinterest Article Cards

How to implement and use Pinterest Article Cards

Pinterest announced today in a blog post that much like their recipes and products, now articles will include information specific to the article. Like Twitter Cards, the new Article Cards on Pinterest will include the Title, author's name, description and story link, right on the pin.

This is huge for content marketers.

Should I use social media if my customers don’t?

Should I use social media if my customers don’t?

There aren't many companies these days that haven't started to look towards social media for business opportunities. If you're working or running a company that sells to other businesses and leverages B2B relationships, you may be thinking of stopping to read now because "my customers don't really use social media", but just hold with me for a second.

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