Empire Avenue has always been an excellent tool for monitoring your social media and online activity, and networking with more people. While the gamification of social media and influence scores will continue to be discussed and debated, services like Empire Avenue or Klout, if used correctly, can be extremely valuable to businesses.
Of even greater value though is a powerful tool within Empire Avenue called Missions. Added last year, missions are activities that Empire Avenue users can set up where other users are asked to do something and receive in-game currency (eaves) as a reward. Using missions, you can jump-start your social media activity, and I'm going to tell you how.