Pinterest announced today in a blog post that much like their recipes and products, now articles will include information specific to the article. Like Twitter Cards, the new Article Cards on Pinterest will include the Title, author's name, description and story link, right on the pin.
This is huge for content marketers.
While you still want to stay true to your Pinterest principles of including great images and curating interesting boards, these cards can dramatically improve the interest and click-through rate on your article pins.
And for customers, it will be easier to discern interest in someone's pin and pin it to another board, perhaps saving it for later reading or curating it for their own followers.