Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

How to Destroy your Social Media Credibility through Automation

How to Destroy your Social Media Credibility through Automation

While the concept of an assembly line of workers to help streamline and improve production has been around for centuries, it wasn't until Eli Whitney's 18th century implementation of a mechanical assembly line for muskets with interchangeable parts that we saw the beginnings of true automation. A hundred years later, Henry Ford began mass producing automobiles and now, factories around the world use automation to create products of all kinds. But this automation has not come without a price. Industrial workers are subject to repetitive stress injury, industrial noise and other occupational hazards.

Similarly, automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.

How To Capitalize on [X]Pendapalooza Gains

How To Capitalize on [X]Pendapalooza Gains

Now that the dust has settled on the latest Empire Avenue event known as [X]Pendapalooza, you may be wondering how to make the most of your sudden gains in connections, share price, and portfolio wealth. Here are the Empire Avenue (EAv) strategies I recommend to capitalize on your [X]Pendapalooza gains.

1. Say Thank You.

If you have not already, go write thank you on the profile of every investor you gained during the [X]Pendapalooza. Or, if appropriate, write you're welcome instead. Most of us remember to say please often enough in social media, but social superstars throw in equal measures of thank you and you're welcome to create effective engagement.

The Overwhelming World of Social Media

The Overwhelming World of Social Media

An estimated 1.4 Billion* people worldwide use social media, but the top 13* worldwide social media sites estimate to have 5 Billion* user accounts. That means if you just take into account the top social media sites and split them evenly across the social media population, each person on average then has 3 social media accounts. Now of course you will have some people who use just 1 account and other "power users" who use around 7, but from the numbers I have gathered you can easily tell that the trend for more people to use more than one social site is on the rise. Now take into account that there are plenty of other smaller social sites out there and that more and more people each day are becoming new social users and your mind starts to wonder where we will be in one year!

Keep Your Sanity and Prioritize Social Networks

Keep Your Sanity and Prioritize Social Networks

"OK, so now that you have a website for your business, it's time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don't forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set up and be active on. Next, create profiles on YouTube, Flickr, SlideShare, Quora, Foursquare and Yelp, MySpace, Bebo, Orkut, Viadeo, Vine, Pinterest and Instagram, and spend time each and every day engaging followers on every network. Oh, and keep an eye out for new social networks so that you can join up early and get a head start on your competition."

Pinterest Case Study: Focus and Read

Pinterest Case Study: Focus and Read

"Nearly 8% of school-aged children in the U.S. have received a diagnosis of AD/HD and nearly 1 in 5 U.S. school-aged children have some form of dyslexia." According to Joan Brennan, creator of the patented Reading Focus Card, there's a growing segment of our population, both children and adults, who are dealing with these kinds of issues and struggle to read. In 2009, she developed a low-tech tool to help people focus their eyes on just one or two lines of text, and block out all of the surrounding text so that they can concentrate on the words they're trying to read and digest them.

Take one glance at Joan's Pinterest boards (http://pinterest.com/brennajn2000/), and you can see how dedicated she is, not just at selling her product and building her business, but also at providing resources and educational information that people and parents will appreciate.

Using Pinterest to get More Traffic - Case Studies Included

Using Pinterest to get More Traffic - Case Studies Included

Pinterest has grown to be a major social networking site that has the potential to greatly increase the traffic to any website, allowing the owners an opportunity to achieve their goals. Whether their goal is to increase revenue sales on a business website or spread the word about a certain topic on a blog, Pinterest will can be a major factor in their success. Although there are a great variety of benefits that come along with Pinterest, lets go over a few reasons how using it will increase traffic.

When to Rerun or Clone Empire Avenue Missions

When to Rerun or Clone Empire Avenue Missions

We've talked before about how you can use Empire Avenue missions to bring in new followers for social media profiles, as well as create some buzz around a specific social media post. Empire Avenue recently enhanced the Missions dashboard to include two new options: Rerun and Clone.

Updated YouTube App Adds Business Benefits

Updated YouTube App Adds Business Benefits

Today's update for the YouTube app adds a number of features, including:

- Quick access to new uploads from subscriptions via "My Subscriptions" feed on the Guide
- Queue up videos to play on TV

One new feature that should be of particular interest to businesses is "Access to Live Streams." Previously, if your business wanted to broadcast live, you would have to catch customers and viewers while at their desktop computers.

Another great feature is "One Channel branding for video creator channels." YouTube recently updated the desktop interface, calling it "One Channel" and this update allows businesses to carry that branding through to the mobile experience.

Businesses need to take advantage of video and these updates to reach a larger audience. If you haven't yet started using video, what's holding you back?

5 Cool Content Curation Tools for Social Marketers

5 Cool Content Curation Tools for Social Marketers

In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a grueling one if you go at it alone. That’s why the smart content curator will find tools to make their job easier in siphoning the best material off the top of the web, and presenting it in the purest and most palatable of forms.

Here are five such tools that will allow savvy social marketers to make it happen.

Scoop.it1. Scoop.it

How the 80/20 Rule can help your business

How the 80/20 Rule can help your business

Have you ever been to a networking meeting like BNI, or perhaps a local Chamber of Commerce function? The truly skilled networkers do not attend these events to sell themselves. Instead, they want to make as many quality introductions as possible, and ask questions about those people. What do you do? What kinds of business or clients are you looking for? And as these new contacts answer these questions, the skilled networker will be cataloguing that information and pairing them up with other people they've met for the purpose of introducing them and referring them.

People who do really well at these events have recognized that if they approach it as an opportunity to connect and help others, to network, then they will create value and opportunities for themselves. Social Media needs to be approached the same way, and one of the guides for businesses just getting started is The 80/20 Rule.

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