Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

What NBC’s ‘Hannibal’ Can Teach Us About Social Media Marketing

What NBC’s ‘Hannibal’ Can Teach Us About Social Media Marketing

Hannibal is a violent, artsy, progressive TV series that delves deep into human psychology and interestingly, it can offer a few insights into how social media marketers should behave.

Get The Unofficial Book On HootSuite For Father's Day - On Sale!

Get The Unofficial Book On HootSuite For Father's Day - On Sale!

Why would "The Unofficial Book On HootSuite" make a great Father's Day gift?

Now, before you think this is going to be one of those contrived "Fourth of July Mattress Sale" promotions, stick with me for a moment.

This is the kind of gift I would want for Father's Day, and in fact, my wife and daughter of a short list of similar marketing books that I'd love to dig into this summer.

Hootsuite Has A New Image And New Features

Hootsuite Has A New Image And New Features

Hootsuite has gone through a major rebranding initiative, and with the rebranding comes a number of cool announcements and developments!

How To Leverage The Power Of HootSuite For Social Media Success

How To Leverage The Power Of HootSuite For Social Media Success
If all you ever do is use HootSuite to share to Facebook or Twitter, you're missing out. Find out about many of the more powerful aspects of HootSuite that you can leverage for success.

Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH]
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

Reading The Unofficial Book On HootSuite Is Like Learning To Ride A Bike

Reading The Unofficial Book On HootSuite Is Like Learning To Ride A Bike

I believe that HootSuite has provided a wonderful tool, one that many businesses can benefit from, and it’s my hope that through this book, I can help you do wonderful things with it.

How to Make Social Conversations Lead to Conversions

How to Make Social Conversations Lead to Conversions

How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.

The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide

Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.

5 Reasons Why You Need to Rework Your Social Media Marketing Immediately

Facebook has 1.23 billion monthly active users and Twitter has 241 million of them. These figures are reason enough for every brand to make a beeline for the various social media platforms to market their products and services. But in their rush to leverage social media, many brands are not thinking their strategies through and end up making critical tactical errors. If your business’s social media marketing is not delivering desirable results, in all probability you must have driven head first into it with

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

Gary W. Goldstein is a Hollywood Producer, among other titles and businesses. While in Hollywood, he produced and was involved in a number of top films, including Pretty Woman and Under Siege.

But that's not what makes Gary so special.

When you listen to Gary talk, he just exudes wisdom and empathy.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management