Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

How to Make Social Conversations Lead to Conversions

How to Make Social Conversations Lead to Conversions

How to harness the power of social media and move your brand from being a chatty conversationalist to a canny conversion heavy-weight.

The Complete Social Media Cover Photo Guide

The Complete Social Media Cover Photo Guide

Facebook, Google+, Twitter, LinkedIn and YouTube all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.

5 Reasons Why You Need to Rework Your Social Media Marketing Immediately

Facebook has 1.23 billion monthly active users and Twitter has 241 million of them. These figures are reason enough for every brand to make a beeline for the various social media platforms to market their products and services. But in their rush to leverage social media, many brands are not thinking their strategies through and end up making critical tactical errors. If your business’s social media marketing is not delivering desirable results, in all probability you must have driven head first into it with

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

4 Hollywood Lessons for Social Media Marketing from Gary W. Goldstein

Gary W. Goldstein is a Hollywood Producer, among other titles and businesses. While in Hollywood, he produced and was involved in a number of top films, including Pretty Woman and Under Siege.

But that's not what makes Gary so special.

When you listen to Gary talk, he just exudes wisdom and empathy.

HootSuite Improves Scheduling With Daily Customization

HootSuite Improves Scheduling With Daily Customization

HootSuite has added a Buffer-like option to set which days of the week you want to share AutoScheduled posts, and how many times per day.

The Top Tactics and Goals of Social Media Marketing

Top Tactics and Goals of Social Media Marketing

Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.

Sharing Content Via HootSuite Gets Faster and Easier

Sharing Content Via HootSuite Gets Faster and Easier

HootSuite has updated their extension today making it twice as fast as before. They've also redesigned the user interface to give it a new look with larger, bolder buttons so that it's even easier to share or schedule your posts.

HootSuite Endures a Denial of Service Attack

HootSuite Endures a Denial of Service Attack

Starting early this morning, HootSuite users began noticing an inability to access their HootSuite dashboard. At 6:40am PST, HootSuite developers began working on the issue and started tracking and reporting on the issue online.

While scheduled messages and RSS feeds were unaffected, it was clear that most users were unable to access the dashboard and therefore unable to send new status updates or monitor accounts.

Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.

5 Business Tools to Lighten Your Social Media Marketing Load

5 Business Tools to Lighten Your Social Media Marketing Load

Running a business without the right tools can be pretty difficult to pull off, especially considering the time factor, or lack thereof, into the equation. Here are 5 tools that can help.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management