Today's update for the YouTube app adds a number of features, including:
- Quick access to new uploads from subscriptions via "My Subscriptions" feed on the Guide
- Queue up videos to play on TV
One new feature that should be of particular interest to businesses is "Access to Live Streams." Previously, if your business wanted to broadcast live, you would have to catch customers and viewers while at their desktop computers.
Another great feature is "One Channel branding for video creator channels." YouTube recently updated the desktop interface, calling it "One Channel" and this update allows businesses to carry that branding through to the mobile experience.
Businesses need to take advantage of video and these updates to reach a larger audience. If you haven't yet started using video, what's holding you back?