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LinkedIn | The Social Media Hat

LinkedIn

How not to use LinkedIn: Cold Calling and Emailing

How not to use LinkedIn: Cold Calling and Emailing

LinkedIn has said time and time again that its desire is for its members to only connect with other members with whom they have had previous interaction, either through a shared work experience, school, or as a vendor. Members who don't yet know each other are encouraged to connect only after having been introduced or referred by a shared connection. That's why every profile that you see on LinkedIn is displayed as being either a 1st degree connection, 2nd degree connection or 3rd degree connection. 1st degree connections are people you are directly connected to, while 2nd degree connections are people with whom you share a connection, but you are not yet connected to directly. 3rd degree connections are members with whom you have no shared connections at all.

Exercising Caution on the Use of LinkedIn’s “Mention Feature”

Exercising Caution on the Use of LinkedIn’s “Mention Feature”

The social media platform LinkedIn introduced and incorporated the “mention feature” in early April. This feature is the same as that of Facebook, Google+ and Twitter, wherein a user can mention the name of a certain contact and place it on a status message, tweet, or comment.

LinkedIn has a gorgeous new mobile app

LinkedIn has a gorgeous new mobile app

LinkedIn released an update for their mobile apps today that is, in a word, gorgeous. The entire app has been rebuilt and revamped to the point that, I'm suprised we didn't have to delete the old app and download an entirely new one. According to the LinkedIn Blog, the update is designed to "make it easier for our members to quickly discover and engage with the rich professional insights being shared across LinkedIn to help them make smarter decisions from wherever they may be working. We’ve designed the new LinkedIn mobile phone app for every professional, with a richer and more engaging stream and more personalization features."

Making the most of LinkedIn Insights

Making the most of LinkedIn Insights

Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first.

LinkedIn corrects Company Page update visibility

LinkedIn corrects Company Page update visibility

As we reported yesterday, LinkedIn had been experiencing an issue with Company Page updates. If you posted an update to your Company Page, those updates were not being displayed in member's news feeds. Members could only view the update if they actually visitied your Company Page.

According to an email from LinkedIn this afternoon, this issue is resolved. The email states:

LinkedIn Adds Ability to Mention and Engage Individuals

LinkedIn Adds Ability to Mention and Engage Individuals

LinkedIn is finally joining the other top social networks in allowing members to specifically mention other members in status updates. The update, announced in LinkedIn's Blog, is gradually being rolled out, first to English-speaking members and eventually worldwide. Read more »

Your LinkedIn Company Page May Be Muted

Your LinkedIn Company Page May Be Muted

If you have a LinkedIn Company Page, an integral part of your marketing strategy has likely been to post regular updates to that page, just as you would your personal profile or any other social network. You might be sharing great articles you've found, new information, or your latest blog post.

Unfortunately, little did you know, many LinkedIn members are not seeing those updates.

There are only two ways someone can see what you've posted. They can visit your company page or, if they've followed you, they may catch one of your updates in their news feed. The problem is that according to LinkedIn, those news feed updates have not been delivered for many members recently. Here's the full text of an email they sent out late Wednesday:

How to write LinkedIn Recommendations

How to write LinkedIn Recommendations

One of the great features of LinkedIn is the recommendation system. You can ask people that you've worked with to provide you with a recommendation and when they do, you get to display it on your profile. Nothing helps sales like positive testimonials! While it's great to receive recommendations, and we've even talked about some of the things you need to do to be recommendable, it's also nice to give recommendations. If you've never written a recommendation for someone on LinkedIn before though, there are a few things you need to know.

Why Recommend Others?

Before we cover the technical details, we should cover why you'd even want to bother. It takes time to write a nice recommendation, so what are you getting in return?

LinkedIn Improves Job Search

LinkedIn Improves Job Search

Last week LinkedIn rolled out a new and improved Job Search feature, and sent me an email about it yesterday. In the email, LinkedIn states that LinkedIn Jobs has been redesigned with us in mind. The new Jobs section includes: Read more »

The Secret Benefit of LinkedIn Endorsements

The Secret Benefit of LinkedIn Endorsements

A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Because LinkedIn made it extremely easy to quickly endorse people for multiple skills, and because there is no verification required at all, many observers questioned the validity or use of the feature, myself among them.

Of course, it's nice to have a great list of skills on your profile, and having tons of endorsements for your skills is certainly more impressive than none at all. Furthermore, each time you endorse a potential partner or prospect, that person gets a nice email telling them that you thought they deserved to be endorsed for some skill.

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