More than two hundred million professionals from around the world enjoy the services of social networking website LinkedIn. Of these, 39 percent pay for the site's premium services. But should you be one of them?
Target Your Searches
Free members can search LinkedIn for basic criteria, but things get really interesting for premium members. Business and Business Plus members can search by company size, seniority level, interests, and Fortune 1000 status. The latter probably won't concern small and medium business owners, but the first three will ensure you're speaking to executives rather than interns at companies in your professional sphere.
Executive members can additionally search by groups, time on LinkedIn, years of experience, and function. These are nice features to have, but small firms probably won't miss them.