In a recent study by Shareaholic, it was stated that traffic from Google+ is a fraction of that from Facebook, Pinterest and Twitter. Shareaholic is a social sharing widget, and the report was based on their sharing data from over 200,000 publishers between Sept., 2012 and Sept., 2013.
Earlier this year, a similar report was issued from Gigya.
Yet many publishers, myself included, would report that not only is Google+ driving significant amounts of traffic - it's often the top referral source for website traffic. Why the discrepancy?
And even more important, the author of the report states that, "there is a lot of conflicting data relating to Google+’s relevance as a social media platform. Our data suggests it probably shouldn’t be a top priority for digital marketers.” Do you agree with that, or do you think Google+ really should be a priority? Read more »