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Facebook Dramatically Improves News Feed

Posted 10 weeks 5 days ago.
Facebook Dramatically Improves News Feed

According to Mark Zuckerburg, Facebook is trying to give everyone in the world the best possible personal newspaper. It should have high quality content from renowned sources, as well as what your friends and family are saying. It should be visual, rich and engaging. Now, almost 50% of the average news feed is photos and visual content. Page posts from businesses now comprises over 25%. This new News Feed design reflects this evolving face of news, and encompasses three main areas: Rich Stories, Choice of Feeds and Mobile Consistency.

Rich Stories

The goal of the redesign was to make our stories shine, and reduce the clutter that was impacting story delivery. In the new Facebook redesign, photos are larger and higher quality. Photo albums are similarly improved.

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Facebook's Event: LIVE

Posted 10 weeks 5 days ago.
Facebook's Event: LIVE

Want to watch Facebook's Event live? We've got you covered. All of the announcements and demosntrations will be streamed via Livestream below.

Facebook has scheduled this news event to show everyone what they've been working on and the changes we have to look forward to with our Facebook layouts and profiles. With over 1 billion users worldwide, even minor changes can have a huge impact, so we're all anxious to see what's in store.



UPDATE: The event has concluded and Facebook's announcement revealed a great-looking new News Feed. Read all about it here Read more »

How to trim the fat from your Facebook account

Submitted by Mike Allton on Sat, 03/02/2013 - 11:00am
How to trim the fat from your Facebook account

When I first joined Facebook over 5 years ago, in my first post I said, "Thanks for stopping by! I know, yet another social networking site. Hopefully some of these will gain more popularity than the others and there won't be so many in a few years. In the meantime, what can you do?" At the time, I'd been using MySpace for a little while, as well as an assortment of other online bulletin board systems (BBS) and networks. While Facebook certainly has achieved the popularity I'd hoped for, it hasn't come without some growing pains.

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Facebook Reports Page Insights Errors

Posted 12 weeks 3 days ago.
Facebook Reports Page Insights Errors

If you log into Facebook and bring up one your Facebook Pages today, you'll see a "Page Insights Update" box that states, "We fixed some reporting issues in Page Insights. Learn more." The announcement from Page Insights says that, "As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting."

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Facebook updates iOS app with improved buttons and free calling

Posted 12 weeks 4 days ago.
Facebook updates iOS app with improved buttons and free calling

Facebook has released a new version of their iPhone app today that features an all-new button design, as well as free calling to anyone in the U.S. or Canada integrated right into the main app.

According to the update:

New button design makes it easy to like, comment and share posts in News Feed.

  • Improved buttons to like, comment, and share posts
  • Share button to re-post stories from your News Feed now available in all languages
  • Call friends for free right from Facebook (US and Canada)

Be sure to note that when calling someone, you will be using your data plan, so take note of your allotment if you're not on WiFi.

This is version 5.5 for the Facebook App.

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How to Understand Your Facebook Page Update Email

Published on Feb 06, 2013.
How to Understand Your Facebook Page Update Email

Business owners who manage one or more Facebook Pages have a tremendous assest that you may be ignoring: your weekly Facebook Page Update email. Each week, Facebook automatically sends you an email that summarizes your Facebook Page activity for the previous week. A successful social media presence and strategy requires far more metrics and insight than what is included in this email, but understanding what Facebook is telling you is an excellent start for small business ownes who wish to understand the impact their efforts on Facebook are having!

First, the report you receive should have a section that looks something like this:

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Are you hiding your own Facebook posts?

Submitted by Mike Allton on Thu, 01/31/2013 - 2:30pm
Are you hiding your own Facebook posts?

We've talked before about how Facebook may be hiding some or all of your posts from your friends and followers. Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity. Thanks to Facebook's EdgeRank, it's not uncommon for less than 20% of your friends and followers to see your content. The assumption here though is that you are not doing anything to keep your friends and followers from seeing your posts.

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Facebook embraces mobile voice and video

Posted 16 weeks 1 day ago.
Facebook embraces mobile voice and video

Facebook has been experimenting with video messaging for a short while now. Today, Facebook released version 5.4 of their mobile app for iOS to support it. There has been no official announcement yet from Facebook.

According to the update, Facebook users can now share their moments with voice messages and video recordings right from the app:

  • Send voice messages when you have more to say
  • Record and share videos right from the app

The update also brings improvements to the Facebook Nearby tab making it easier for Facebook users to connect with and share businesses in their area.

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How to Advertise on Facebook (as of today)

Published on Jan 18, 2013.
How to Advertise on Facebook (as of today)

If you've seen "Social Network" then you know that from the beginning, Facebook founder Mark Zuckerberg resisted incorporating advertising within the fledgling social media platform. He preferred to grow the network and make it an integral part of people's lives, and figure out how to make it profitable later on. While Facebook did, ultimately, begin to offer businesses advertising opportunities, the network continues to explore and revise what those advertising options actually are. Currently, Facebook allows businesses to purchase ads, sponsor stories, promote posts, sponsor apps and sponsor events. We will review each of the major ad types and their uses and benefits for business. We will also go over some different aspects of Facebook advertising, like targeting, and some best practices.

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How to link to a Facebook Post

Published on Jan 16, 2013.
How to link to a Facebook Post

Sometimes you want to direct someone to a specific Facebook Post. Perhaps you've shared some information that you want to promote on a different network, or maybe there's a conversation going on within a post and comments that you want to email one or more other people and direct them to that post. While you could simply share your Facebook Page URL and tell someone where to go on the page, it's far more effecient to send them directly to the post you want them to see. While it's actually really easy to do, it's not immediately obvious just by looking at a post where to go.

Each time you add a new post to your Facebook wall, it will look something like this:

Typical Facebook Page Post

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