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How to Delegate Facebook Advertising

How to Delegate Facebook Advertising

Effective Facebook advertising requires extensive knowledge of Facebook ad types, best practices and more. If you're going to use an Ad Manager, here's how to give them access.

Unveil the Power of Facebook's Audience Insight

Unveil the Power of Facebook's Audience Insight

Are you not able to target your audiences and see what matters to them? All you need is the right tool to get an insight about your audience’s location, their interests and behaviours. And Facebook has really tried hard to accomplish your goal. Recently it has launched “Facebook Audience Insight’ to let advertisers gather customer insights about their target audiences.

Facebook Dramatically Improves Page Manager App for Businesses

Facebook Dramatically Improves Page Manager App for Businesses

The Facebook Pages* app has been updated to version 4, and it features an improved look, easier access to insights and activity, the ability to edit posts, and more. Check it out!

Facebook Rehab: Recovering from Addiction

Facebook Rehab: Recovering from Addiction

Accepting that the fall of Organic Reach has happened is the first step to recovery, and this article will guide you through the grieving process, from Denial, to Anger, Bargaining, Doubt and, finally Acceptance.

Face Value: 5 Tips for a Share-worthy Company Facebook Page

Face Value: 5 Tips for a Share-worthy Company Facebook Page

Here are a few simple tips to help you use social networking and Facebook specifically to improve your company's "face value."

Facebook Offers Fun and Gorgeous App for Getting Your News

Facebook's new app is called Paper, and it is specifically designed to help you focus on the news and stories you are interested in seeing, from the friends and Pages and topics you want.

Why you Should Opt into Facebook Ads

Why you Should Opt into Facebook Ads

This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.

Facebook to Begin Surfacing Trending Posts

Facebook to Begin Surfacing Trending Posts

Facebook users will soon be seeing which posts are popular and trending on the platform. Will this be a boon for both users and businesses alike?

Why You Should Opt Out of Facebook Advertising

Why You Should Opt Out of Facebook Advertising

Do you have a Facebook Page for your business? If you do, you’re probably aware that Facebook uses an algorithm called EdgeRank to limit who sees your posts. So even though you may have 1000 people who have liked your brand Page, only a fraction will be shown your latest post.

But now, that reach is getting even worse.

Facebook has admitted that organic reach for Business Pages is declining. And instead of helping businesses to reach more fans organically, is urging businesses to pay for ads.

How to Use Hashtags on Facebook

How to Use Hashtags on Facebook

Now that Facebook has hopped aboard the hashtag train, there's an entirely new branch of social media marketing that you need to pay attention to. Some of you are familiar with hashtags via a site like Twitter, so you already know the gist of the tags and how to effectively use them. Others, however, are relatively new to hashtags, and thus need a few tips.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management