Facebook

5 Useful Apps for Facebook Business Pages

5 Useful Apps for Facebook Business Pages

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business. After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page. But with a little customization, you can go even further than that.

Before talking about some useful apps for Facebook Business Pages, let me briefly explain how business owners can enhance their Facebook Pages with new timeline features.

Rebuilt Facebook Pages Manager is Faster and Easier

Rebuilt Facebook Pages Manager is Faster and Easier

One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages. Posting updates, sharing photos and responding to fan comments is coupled with access to Facebook Insights for on-the-fly reach and engagement metrics.

Business owners and Page managers now have a rebuilt app from Facebook that is faster and easier to use.

According to the update:

Mobile Business Pages on Facebook get a Facelift

Facebook has announced that effective immediately, all Facebook Pages when accessed via mobile are getting a new look. According to the post, each day millions of Facebook users access Facebook Pages, and nearly half of that traffic is via mobile devices. As a result, Facebook has made changes to the layout of Facebook Pages when viewed via mobile to make the information that mobile users are looking for easier to find and see.

According to the update:

Design improvements to mobile Pages include:

For people

  • A cleaner, simpler look, with better Page layouts for mobile viewing

Facebook Changes Facebook Page Admin Panel

Facebook Changes Facebook Page Admin Panel

Facebook's drive to push businesses to spend money on each and every post continues.

If you have a Facebook Page, previously, when you opened Facebook and went to your Page, above your Page would be your Admin panel that gave you a snapshot of what was going on with your Page at that moment, including messages, Insights and notifications. Now, however, notifications which were prominent in the upper left corner have been replaced with a new Posts area.

Get ready for Facebook Chat Heads

Get ready for Facebook Chat Heads

Facebook is rolling out a new feature called Chat Heads. Initially for iOS devices, it is designed to be a brand new way to chat.

On the iPhone and iPad, Facebook users will be able to continue chatting from anywhere within the app using "chat heads." Users can also send "stickers" to other users via chat. These changes will be available to everyone in the coming weeks.

Additionally, there are changes to the News feed on the iOS platform. For iPhone users, you can explore new feeds like Music, Photos and Games. On iPad, you can browse "brighter, more beautiful stories."

These adjustments to the News feed tracks with Facebook's earlier announcement that desktop news feeds were being revamped, and that mobile platforms would be adjusted over time to make the Facebook experience as seamless as possible across devices.

Facebook implements discussion improvements for Facebook Pages

Facebook implements discussion improvements for Facebook Pages

Facebook has enabled a nice feature that's been lacking from in-depth discussions - threaded comments and replies. On sites that want to encourage real discussion, participants can reply to a specific comment, and their reply will appear directly under that comment. Instead, what we've had on Facebook for years is just one comment after another, making lengthy discussions sometimes very hard to follow.

While the new feature is not available for personal accounts, it is an option for Facebook Pages. It does have to be activated.

Obtaining Critical Social Media ROI on Facebook

Obtaining Critical Social Media ROI on Facebook

We've covered the mechanics of getting started on Facebook with instructions on how to create and complete your business Facebook Page. But before a business jumps onto Facebook, it's important to consider whether or not Facebook is the ideal platform for finding and engaging customers. And if it is, what, exactly, should you do to be successful? While a Facebook Page is free, the time investment is not, and there are opportunities to invest additional resources in Facebook Ads, custom graphics and more. Like any marketing activity, your Facebook presence has to provide a return on that investment in order to be worthwhile.

Facebook Group Messaging Gets Easier

Facebook Group Messaging Gets Easier

Facebook released an update for their mobile app today that makes it a lot easier to get to and use group messaging. According to the update, it now takes fewer taps to start a group message. And, once you've got a group conversation going, it's easier to name the conversation and get to it later.

To start a group conversation, open your Facebook app and tap the chat icon in the upper right corner, or simply swipe to the left to reveal your chat favorites. Tap the New Message button and begin adding people to the conversation.

As soon as you start the conversation, a field field will appear above the conversation that you can use to name it. In the upper right, tapping the (i) icon will take you to the Group Info area where you can change the name, add more people, adjust notifications or even leave the conversation.

Your Facebook Timeline is changing. Do Not Panic.

Your Facebook Timeline is changing. Do Not Panic.

Facebook made it official. Your Facebook Timeline is changing. Right on the heels of their announcement of major changes to our News Feeds, the changes they've been testing in New Zealand are also now rolling out to Facebook users worldwide.

Facebook's Graph Search Forgets About Privacy

Facebook's Graph Search Forgets About Privacy

You're a private person, but still like to keep in touch with friends and colleagues via Facebook. Unfortunately, posting on Facebook and letting others know what's going on in your life opens you up to a certain lack of privacy.

Syndicate content