This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.
Do you have a Facebook Page for your business? If you do, you’re probably aware that Facebook uses an algorithm called EdgeRank to limit who sees your posts. So even though you may have 1000 people who have liked your brand Page, only a fraction will be shown your latest post.
But now, that reach is getting even worse.
Facebook has admitted that organic reach for Business Pages is declining. And instead of helping businesses to reach more fans organically, is urging businesses to pay for ads.
Now that Facebook has hopped aboard the hashtag train, there's an entirely new branch of social media marketing that you need to pay attention to. Some of you are familiar with hashtags via a site like Twitter, so you already know the gist of the tags and how to effectively use them. Others, however, are relatively new to hashtags, and thus need a few tips.
Facebook has brought some much-needed functionality to the iPhone: post and comment editing! According to today's update, Facebook users can now edit their posts and comments, and tap to see their changes.
The update also gives users the option to insert a photo as part of a comment on a post from their mobile phone.
As a business owner maintaining a Facebook Page, one of the challenges is in keeping the Page active and interesting every day. I have talked about how one part of that is keeping a nice ratio between posts about yourself and posts about or from other people (the 80/20 rule). But finding all these other posts, and actually sharing them, is not as easy as it sounds, particularly for busy owners on the run.
Live event marketing has diminished through the use of online advertising; with the majority of event marketing now being completed through social media channels. The main benefits to promoting an event online are that it is much more cost effective and a larger audience can be reached. Although your event promotion will be online, you'll still need to do work to successfully market your event through social media channels.
Facebook announced earlier this year that it was going to begin verifying Facebook Pages for specific celebrities, public figures and brands. Once verified, these Pages will display a blue checkmark, letting other Facebook users know that it's the official account for that person or business.
Long-time Facebook users may remember the good 'ole days, when whatever you posted could be seen by whomever was following you. No matter what you shared, if someone checked their news feed, they'd have an opportunity to notice your post.