Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

5 Reasons Social Dashboards Are Great For Business

5 Reasons Social Dashboards Are Great For Business

There are a lot of different social listening dashboards that you can use to monitor activity of your followers and people interested in your brand. Here's why.

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

How To Create Your Own Infograph Using Canva

Have you ever tried to create an infograph? I'm sure you've seen many in the wild, amazingly and dynamically delivering statistics and information… and getting incredible amounts of social signals from an increasingly visual online landscape.  But if you’re like me, lacking the ability to so much as draw a circle in PhotoShop, you might have dismissed the idea of creating infographs yourself as a bad job and moved on.  Yet the allure is still there, is it not? Log into Pinterest for just 5 minutes a day and

Canva is an extremely simple to use graphic design tool, and I'm going to walk you step-by-step through the method I used to create one of my most popular infographs, and blog posts, ever.

Hootsuite and Evernote Pilot Your Social Media Millennium Falcon

The Millennium Falcon is arguably the fastest ship in the quadrant. A light freighter with upgraded, hyper-drive engines capable of light-speed, the ship also demonstrates superior maneuverability and resiliency in a fight.  Yet none of that matters.  The Millennium Falcon, all on it’s own, is just a “hunk of junk.” It’s only when it’s piloted by the most unlikely of friends, Han Solo and the wookie Chewbacca, that the Falcon becomes the kind of ship even Darth Vader covets.  Is it a stretch to say that Hoo
Hootsuite expert Mike Allton, and Evernote expert Jason Frasca, have teamed up to bring you these incredible maneuvers designed to improve your social media, using both tools in conjunction.

Top Blog Posts from The Social Media Hat for 2014

Top Blog Posts from The Social Media Hat for 2014
These are the top ten most popular articles on The Social Media Hat from 2014 - all of your favorites! Check 'em out and make sure you didn't miss any.

Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.

Why Followers, Not Follower Counts, Matter Most

Why Followers, Not Follower Counts, Matter Most

There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.

How to Cancel a Hootsuite Premium App

Log into Hootsuite and open the App Directory to review installed apps.

While it's fun to install and play with some of the Hootsuite apps, what happens if you're paying for an app you no longer need? Here's how to cancel that premium app.

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users.

Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest has announced that they are expanding Send Pin to include more advanced messaging and pinning, and the State of Collaboration has just taken a step forward.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management