Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.

Why Followers, Not Follower Counts, Matter Most

Why Followers, Not Follower Counts, Matter Most

There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter account that has zero followers is both unimpressive and ineffective, but once you've picked up some followers, it's highly unlikely that anyone else would care how many you have.

How to Cancel a Hootsuite Premium App

Log into Hootsuite and open the App Directory to review installed apps.

While it's fun to install and play with some of the Hootsuite apps, what happens if you're paying for an app you no longer need? Here's how to cancel that premium app.

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users.

Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest has announced that they are expanding Send Pin to include more advanced messaging and pinning, and the State of Collaboration has just taken a step forward.

Special Symbols for Social Media Updates

Have you ever noticed that some people have found special symbols, like a ☼, that they're able to use in their social media posts to add emphasis? Now you can too.

How to Create a Branded Short Link

How to Create a Branded Short Link
By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you're taking full advantage of all the benefits shortened links offer. Learn how!

Manage Social Media Contacts via Hootsuite

Manage Social Media Contacts via Hootsuite

With Hootsuite, you can search for new connections and manage your existing connections so that you can more easily find and engage with the people that matter to you.

Using User Profile & Social Data to Drive Deeper Digital Interactions

Using User Profile & Social Data to Drive Deeper Digital Interactions

User profile and social data helps to optimize a marketing campaign by supplying critical consumer information to brands, and can be used to personalize efforts to communicate with their users.

How to Navigate B2B and B2C Social Media Marketing

How to Navigate B2B and B2C Social Media Marketing

Not sure whether to use Twitter for B2B or LinkedIn for B2C? Read on to learn how you can utilise social media marketing no matter who your audience is.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management