Social Media

News and articles discussing social media and the top social networks today, as they relate to small businesses and organizations.

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Like a Moth to the Flame: How to Get the Most Out of Your Paid Social Ads

Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users.

Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest Contributes to the Year of Collaboration with Messaging

Pinterest has announced that they are expanding Send Pin to include more advanced messaging and pinning, and the State of Collaboration has just taken a step forward.

Special Symbols for Social Media Updates

Have you ever noticed that some people have found special symbols, like a ☼, that they're able to use in their social media posts to add emphasis? Now you can too.

How to Create a Branded Short Link

How to Create a Branded Short Link
By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you're taking full advantage of all the benefits shortened links offer. Learn how!

Manage Social Media Contacts via Hootsuite

Manage Social Media Contacts via Hootsuite

With Hootsuite, you can search for new connections and manage your existing connections so that you can more easily find and engage with the people that matter to you.

Using User Profile & Social Data to Drive Deeper Digital Interactions

Using User Profile & Social Data to Drive Deeper Digital Interactions

User profile and social data helps to optimize a marketing campaign by supplying critical consumer information to brands, and can be used to personalize efforts to communicate with their users.

How to Navigate B2B and B2C Social Media Marketing

How to Navigate B2B and B2C Social Media Marketing

Not sure whether to use Twitter for B2B or LinkedIn for B2C? Read on to learn how you can utilise social media marketing no matter who your audience is.

What NBC’s ‘Hannibal’ Can Teach Us About Social Media Marketing

What NBC’s ‘Hannibal’ Can Teach Us About Social Media Marketing

Hannibal is a violent, artsy, progressive TV series that delves deep into human psychology and interestingly, it can offer a few insights into how social media marketers should behave.

Get The Unofficial Book On HootSuite For Father's Day - On Sale!

Get The Unofficial Book On HootSuite For Father's Day - On Sale!

Why would "The Unofficial Book On HootSuite" make a great Father's Day gift?

Now, before you think this is going to be one of those contrived "Fourth of July Mattress Sale" promotions, stick with me for a moment.

This is the kind of gift I would want for Father's Day, and in fact, my wife and daughter of a short list of similar marketing books that I'd love to dig into this summer.

Hootsuite Has A New Image And New Features

Hootsuite Has A New Image And New Features

Hootsuite has gone through a major rebranding initiative, and with the rebranding comes a number of cool announcements and developments!

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management