There are many different social networks out there, and if you're like me, you have accounts on a lot of them. Maybe you created a profile on Facebook to connect with friends and family, or maybe you got on Twitter because you were told it would be good for your business. Either way, statistically the average American has six different social media accounts, and that number is on the rise. For most, though, many of these networks aren't providing a lot of value.
When speaking with businesses, I help them to understand their goals for social media, the profile and usage patterns of their target customer, and identification and strategy for specific social networks. For instance, we might identify that a business needs to focus their efforts on LinkedIn and Google+, and spend less time on other networks.