Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For instance, data shows that 8 in 10 social media users in the U.S. would rather connect with companies on social media sites rather than on their company websites. The infographic also shows that social media campaigns are more effective in generating quality leads.

Knowing how important social media is would naturally motivate you to keep your audience engaged. However, there are some mistakes you can commit that can make you lose followers on social media. If you want to keep your social media followers, steer clear of these practices:

Social Media has been an evolving and overwhelming force over the past 6-7 years, taking over personal lives and forever changing the way people communicate. Social Media has connected people like nothing we have seen before! It has also become a major part of online marketing and business networking forcing itself on the business world. This has resulted in an overlap in individuals' social worlds, blurring the line between personal and business communication.

For some people this blurring of the line is not only OK, but welcomed. While others struggle to find a way to keep a balance and to keep each world separate. How do you accomplish this task without making one of the two different social worlds suffer? The first step is figuring out your individual line.

Back when social media was not yet “invented,” connecting with customers old and new required a bit more effort than it does today. These days, a single hashtag (#) on Twitter and a simple “Like” on Facebook means catching the attention of more than a few people and turning more than a few “virtual heads.” And big brands like Starbucks are really making it work for them.

There are many different social networks out there, and if you're like me, you have accounts on a lot of them. Maybe you created a profile on Facebook to connect with friends and family, or maybe you got on Twitter because you were told it would be good for your business. Either way, statistically the average American has six different social media accounts, and that number is on the rise. For most, though, many of these networks aren't providing a lot of value.

When speaking with businesses, I help them to understand their goals for social media, the profile and usage patterns of their target customer, and identification and strategy for specific social networks. For instance, we might identify that a business needs to focus their efforts on LinkedIn and Google+, and spend less time on other networks.

More and more people value the easy access and availability of social media content on gadgets and technology. This is because such information provides great value and, most of all, it's free. One thing that works in favor of social media content is that news and information, including technology and gadget articles, are fresh and evergreen. By the time that the content hits print media such as journals and magazines, the information has become stale.

For those who love to read popular technology magazines, they will be more in tune with the latest gadgets and gizmos if they try to obtain the information that they need from social media. As it is, technology websites are great resources of what’s hot and not. They deliver the latest happening in tech and gadget world.