Let’s face it, when it comes to online marketing and improving search results, there’s one Holy Grail for businesses and marketers: Ranking #1 on a Google Search. Achieving that first organic result is what everyone hopes and dreams and works for. It’s the pinnacle of success, particularly for the SEO consultant. And there’s little doubt that higher and higher search results are better for a website and business.
Well, we should probably know better. When it was suggested back in May by Google that we would not see any more updates to pageRank this year, and that the metric would likely be phased out completely, we should have known better. We should have realized that either the metric would be kept, or it would be replaced with something even better.
Around and around we go. Google’s changed the rules again. In the last week we’ve been introduced to the new Hummingbird algorithm, and then John Mueller (Google Webmaster Tools Analyst) dropped this bomb:
“Well, we don’t use Authorship for ranking.”
Hold your horses and don’t jump to conclusions because this gets interesting.
It all went down in a Google hangout which you can watch yourself here:
For anyone that is building links or actively seeking out backlinks for their site, one of the most important things to keep in mind is the look of your backlink profile. The term backlink profile refers to the list of links that are pointing back to your site from external sources.
Google is so powerful and influential, it makes it far too easy to forget that there is much more than one search engine. If there was one other search product worth paying attention to, it would have to be Bing.
As a business trying to leverage the power of search engines and social media to drive interested readers and customers to our websites, it's critical that we take the time to understand and test consumer search behavior. By search behavior, I'm talking about the process that a potential visitor will or must go through before they might end up on our website.
Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.
For a long time, it was standard practice as part of any good SEO strategy to seek out links on other websites to your own. The ideal link was one where the text of the link included great keywords that related to your site and business. This use of keywords in link building is referred to as Anchor Text and was a very effective means for improving your site ranking in Google.