Marketing

News and articles on other marketing methods and topics like Pay-Per-Click, Press Releases and more.

Brands That Have Scored With Their World Cup Marketing Strategy

Brands That Have Scored With Their World Cup Marketing Strategy

The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy.

The 15-Point Guide to Choosing the Right Imagery for your Website Design

The 15-Point Guide to Choosing the Right Imagery for your Website Design

Images have the potential to make or break a site's effectiveness. Let's take a look at how you use images that blend seamlessly with the other design elements of the site and also enhance the website message.

The 5 Other Landing Pages your Business Needs

The 5 Other Landing Pages your Business Needs

While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction.

Landing Pages: Fighting the Bounce with A/B Testing

Landing Pages: Fighting the Bounce with A/B Testing

This article will give you a background on why landing page optimization should be a constant practice - something you need to be doing on a monthly basis.

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, Reachmail’s new infographic can help – by telling you all of the different ways that businesses really put their foot in it when creating mobile email campaigns.

The Effective Use of Research in Creating Marketing Infographics

The Effective Use of Research in Creating Marketing Infographics

For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again.

Freelancers Fishing for Work With Social Media

Freelancers Fishing for Work With Social Media

Freelancing may be the workforce of the future. According to a study conducted by accounting software firm Intuit, 40 percent of the U.S. labor force may be freelancers by 2020. With the perception of a struggling economy looming over businesses, companies prefer getting their work done without the need to place someone permanently on staff. Jobseekers who are attracted to the idea of telecommuting find the freelance world ideal for their lifestyle.

Display Your Google+ Posts as Ads Throughout Google

Display Your Google+ Posts as Ads Throughout Google

Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.

Why Your Business is in Danger

Why Your Business is in Danger

The world is now mobile. If your business isn't, then you run the risk of being outsmarted by your competition.

Top 4 Old-School Marketing Methods That Actually Get Results

Top 4 Old-School Marketing Methods That Actually Get Results

In this world of digital, digital, online, and digital, it may seem to some that there are no other viable options for companies looking to gain exposure for their brand. You might be surprised to know that some Marketing techniques which have been around for decades are still garnering great results for companies around the world. Implement these techniques into your digital campaigns and you just might see significant improvements in your results. Let's take a look at these four.

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The Unofficial Book On HootSuite: The #1 Tool for Social Media Management