Throughout the year, we’re faced with a number of holidays, regardless of where you’re at, when the question comes up, should I publish a new blog post? Here in the U.S., that’s a particularly pointed question during Thanksgiving and in the days that follow. Most businesses are closed on Thursday and most people are spending time with family. And then on Friday and Saturday, we’re into full-blown shopping season. Does anybody really have time to publish, let alone read, blog posts during holidays?
Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.
Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.
Imagine for a moment that you've published a new blog post this morning. The post details some breaking news that is going to have a dramatic impact on your business and industry. While discussing the story, you work in some additional background information about your industry and how you see this event impacting other people and businesses. As you share the story to social media, your followers pick up on it and share it with their followers, and quite a few of them make sure that they're following your profiles so they'll be able to pick up on similar stories in the future.
Want to say goodbye to your 9 to 5 day job and start blogging from home to make money? While it's not easy - by any means - it can be done if you have the skills and a desire to break free from the ordinary and become independent. Keep reading for the recommended process for making the dream of blogging for a living an actual reality.
How to Blog From Home
Here are the basic steps you're going to want to take so that you can eventually quit your day job and start working from home.
If you're regularly creating your own content via your blog, one concept that you may be considering is that of Content Syndication. Essentially, using an RSS feed, you grant one or more other websites explicit permission to publish your content to their sites, at some point after it's been published on your own site. The question, of course, is should you do this? Is it a good idea to let someone else publish your content? What are the potential benefits and pitfalls of such a strategy?
One of the content marketing techniques I often teach is that of the "Series." Instead of one long post on a topic, break it up into two or more posts and create a series on that topic. It helps you to spread out your content over time, gives readers more digestible segments, and presents opportunities for you to combat bounce rate and time on site by offering readers other obvious articles to read in the series, depending on when they jumped in.
Have you ever read an article on a website that you enjoyed so much, you wanted to share it with all your Twitter followers? So you click the ever-present Tweet button and a window pops up with the title and link to the post set up for you. But sometimes, there's also a Twitter handle included. It's usually something like, "via @SocialMediaHats." That's something that the site owners set up to encourage tweets to include a mention of the article's author.
We have talked before about how important your blog post title is. In fact, spending time on your title to make it far more compelling is a step that can make such a big difference, it can actually increase traffic to your post and website by 25%!