Linkbait, while the name may sound bad or may even have some negative connotation in your mind, doesn't have to be negative at all. It can and should be a productive aspect of your Content Marketing strategy.
If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest?
If you have old articles on your site which you think should be bringing in more traffic than they are, this post is for you.
Why Revive Old Blog Content?
First, this isn’t about trying to get random old content, like this video, to keep popping up:
I have received a lot of compliments lately about my blogging, particularly how fast I'm able to blog. Some have tagged them #MikeAlltonTime, called me the #BloggingBrute, and even said #BeLikeMike. Here's how I do it: