If you're regularly creating your own content via your blog, one concept that you may be considering is that of Content Syndication. Essentially, using an RSS feed, you grant one or more other websites explicit permission to publish your content to their sites, at some point after it's been published on your own site. The question, of course, is should you do this? Is it a good idea to let someone else publish your content? What are the potential benefits and pitfalls of such a strategy?
One of the content marketing techniques I often teach is that of the "Series." Instead of one long post on a topic, break it up into two or more posts and create a series on that topic. It helps you to spread out your content over time, gives readers more digestible segments, and presents opportunities for you to combat bounce rate and time on site by offering readers other obvious articles to read in the series, depending on when they jumped in.
Have you ever read an article on a website that you enjoyed so much, you wanted to share it with all your Twitter followers? So you click the ever-present Tweet button and a window pops up with the title and link to the post set up for you. But sometimes, there's also a Twitter handle included. It's usually something like, "via @SocialMediaHats." That's something that the site owners set up to encourage tweets to include a mention of the article's author.
We have talked before about how important your blog post title is. In fact, spending time on your title to make it far more compelling is a step that can make such a big difference, it can actually increase traffic to your post and website by 25%!
If you're an extrovert, you're comfortable in groups and love talking to other people. I can drop you into a room full of business men and women and you'll work the room like a pro.
Introverts and ambiverts (I'm one of the latter) on the other hand, have a harder time of things. We would prefer not to have so much interaction with others, and might go so far as to avoid networking and social situations.
I love baseball. My wife and I are fortunate enough to live in St. Louis, home to one of the best baseball teams and Busch Stadium, otherwise known as "Baseball Heaven." We watch virtually every Cardinals game, attend several a year, and we're teaching our daughter to love the game as well. She's two and can now say "Home Run!" and "Yadi! Yadi!" (cheering for our All-Star catcher, Yadier Molina).
Have you ever heard of the Coattail Effect or "Riding Coat Tails"? It's most often referenced in politics, and refers to how when a candidate from a political party is victorious, candidates from the same party running for lower offices often win as well. The term comes from how young boys would often hold onto the tails of their father's coats so as not to get lost while walking through streets. It rose to prominence in the 19th Century when political ballots started to be printed with one political party per side, making it easy for people to vote along party lines.
Content marketing is an excellent way to get your brand and message seen by potential clients and customers. However, if you've never run a blog before, you might be a little lost on how to keep it populated with engaging content that draws traffic and customers.
In recent times, guest posting on blogs has become a popular and effective marketing technique; it helps build links, promote your brand and thus increase sales. However, as this strategy is being used extensively, bloggers are becoming more and more wary of requests from individuals for guest posting.
In fact, guest posting has become a rather daunting process; an uphill battle, through and through.