Blogging

Articles and stories on blogging to help businesses with content marketing.

Blogging - Rule the Internet With Your Words

Blogging - Rule the Internet With Your Words

Everyone's blogging, so why aren't you? If you’ve been itching to start your own blog, irrespective of the reason behind it and the expectations, this is probably the best time to start. But before you do, you need to know the complete dynamics of blogging because at the end of the day, you’d want people to read through the content you generate. For these readers to appreciate and follow your blog, there has to be a strategy to bring them there and valuable substance in your writing.

Should bloggers and businesses share old content?

Should bloggers and businesses share old content?

Seems like a silly question, doesn't it. I mean, if a piece is old, that means it's already been shared and people have already read it, so it probably has very little value or interest later on, right?

Wrong

We are going to dig into why you should indeed be sharing your old content, including which posts and articles to share, some techniques for doing it that keeps them fresh, when to reshare old content, and ways to repurpose those old, but still valuable, blog posts and articles.

Should You Blog On Holidays?

Should You Blog On Holidays?

Throughout the year, we’re faced with a number of holidays, regardless of where you’re at, when the question comes up, should I publish a new blog post? Here in the U.S., that’s a particularly pointed question during Thanksgiving and in the days that follow. Most businesses are closed on Thursday and most people are spending time with family. And then on Friday and Saturday, we’re into full-blown shopping season. Does anybody really have time to publish, let alone read, blog posts during holidays?

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Media Accounts

Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social Me

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an important part of getting their brand and culture out there.

Nowadays, it is more uncommon for an organization to not have a blog than to have one. But, for those organizations that are a little behind the times, or are looking to grow their membership blog, here are some tips and tricks for using social media to launch yourself into the interwebs.

How to Identify Newsjacking Sources For Blogging Success and Building Authority

How to Identify Newsjacking Sources For Blogging Success and Building Authority

Imagine for a moment that you've published a new blog post this morning. The post details some breaking news that is going to have a dramatic impact on your business and industry. While discussing the story, you work in some additional background information about your industry and how you see this event impacting other people and businesses. As you share the story to social media, your followers pick up on it and share it with their followers, and quite a few of them make sure that they're following your profiles so they'll be able to pick up on similar stories in the future.

Say "Good Bye" to your 9 to 5 Job and Start Blogging

Say "Good Bye" to your 9 to 5 Job and Start Blogging

Want to say goodbye to your 9 to 5 day job and start blogging from home to make money? While it's not easy - by any means - it can be done if you have the skills and a desire to break free from the ordinary and become independent. Keep reading for the recommended process for making the dream of blogging for a living an actual reality.

How to Blog From Home

Here are the basic steps you're going to want to take so that you can eventually quit your day job and start working from home.

How to Syndicate Blog Content While Maintaining SEO

How to Syndicate Blog Content While Maintaining SEO

Thinking about syndicating your blog content?

Are you worried about possible negative effects?

Don’t worry. In this article I’ll show you how to do syndication AND keep your blog in rainbows and sunshine.

But first a little back story...

Can Content Syndication Make You a Happy Blogger?

Can Content Syndication Make You a Happy Blogger?

If you're regularly creating your own content via your blog, one concept that you may be considering is that of Content Syndication. Essentially, using an RSS feed, you grant one or more other websites explicit permission to publish your content to their sites, at some point after it's been published on your own site. The question, of course, is should you do this? Is it a good idea to let someone else publish your content? What are the potential benefits and pitfalls of such a strategy?

Listly is Upgraded and Looks Gorgeous

Listly is Upgraded and Looks Gorgeous

If you haven't used List.ly (http://list.ly) yourself, you may have seen some of the lists I've created in my blog posts using List.ly, like Top Google+ Educators & Influencers or Best Mobile Apps for Business.

How to Set Up a Blog Series in Drupal

How to Set Up a Blog Series in Drupal

One of the content marketing techniques I often teach is that of the "Series." Instead of one long post on a topic, break it up into two or more posts and create a series on that topic. It helps you to spread out your content over time, gives readers more digestible segments, and presents opportunities for you to combat bounce rate and time on site by offering readers other obvious articles to read in the series, depending on when they jumped in.

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