Blogging

Articles and stories on blogging to help businesses with content marketing.

Your Blog Needs Passion and Props like a Great Professor

Your Blog Needs Passion and Props like a Great Professor

In your writing, you have to be passionate and excited about your topic, even if it's as old and dry as an ancient English battlefield. Here are several tips and techniques to help you.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Content Marketing may be the most useless, impractical, non-measureable term in Marketing.

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why.

You Are A Bad Blogger. But That's OK!

You Are A Bad Blogger. But That's OK!

It’s true, you’re a bad blogger now, but all that’s going to change! It takes time to become a good blogger, just like it takes time to become good at anything.

How Much Content Can I Quote in a Blog Before It Is Considered Duplicate Content?

How Much Content Can I Quote in a Blog Before It Is Considered Duplicate Content?

Including quotes and content from other articles in your blog posts is often a great idea. But how much is too much? What will get you in trouble with Google or Copyright law?

How to Blog Like Mike

How to Blog Like Mike

I have received a lot of compliments lately about my blogging, particularly how fast I'm able to blog. Some have tagged them #MikeAlltonTime, called me the #BloggingBrute, and even said #BeLikeMike. Here's how I do it:

Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014

In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.

Blogging for Business: What's Important in 2014

Blogging for Business: What's Important in 2014

It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be?

This article will give you the four lessons that I took from 2013, and I feel are the most important for a new start to the new year.

I’ll discuss:

  1. Setting your Blog Apart from the Rest
  2. How to Get the Most out of your Content
  3. The Fall of SEO and Rise of SMO
  4. The New, Best Way to Promote your Blog

So let’s get started.

The Best of The Social Media Hat from 2013

The Best of The Social Media Hat from 2013

This has been a great year for The Social Media Hat. I can’t tell you how thrilled I have been with the response and support that you have given me. Your interest in my writing has been phenomenal!

THANK YOU!

While this may be a list of the most popular blog posts on The Social Media Hat last year, what this list is really about is how supportive you’ve been. By reading and sharing and engaging, you’ve helped to make this site and community what it is.

Blogging - Rule the Internet With Your Words

Blogging - Rule the Internet With Your Words

Everyone's blogging, so why aren't you? If you’ve been itching to start your own blog, irrespective of the reason behind it and the expectations, this is probably the best time to start. But before you do, you need to know the complete dynamics of blogging because at the end of the day, you’d want people to read through the content you generate. For these readers to appreciate and follow your blog, there has to be a strategy to bring them there and valuable substance in your writing.

Should bloggers and businesses share old content?

Should bloggers and businesses share old content?

Seems like a silly question, doesn't it. I mean, if a piece is old, that means it's already been shared and people have already read it, so it probably has very little value or interest later on, right?

Wrong

We are going to dig into why you should indeed be sharing your old content, including which posts and articles to share, some techniques for doing it that keeps them fresh, when to reshare old content, and ways to repurpose those old, but still valuable, blog posts and articles.

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